Pre-Game: Normal Gets Normal Results
The Savannah Bananas are a baseball team – but owner Jesse Cole knows they aren’t in the baseball industry. They’re in the Fans First Experience industry. The game of baseball comes with a slew of challenges – it’s too slow, or too boring, or too long, or too antiquated. But, instead of seeing friction, Cole saw opportunity. By innovating every touchpoint and turning customers into true fans by providing a remarkable experience, the Bananas have created a one-of-a-kind product with fans that have become the organization’s best marketers. What friction points can you turn into opportunities?
The classic line from Field of Dreams is, if you build it, they will come. In Savannah, Georgia, a more appropriate baseball saying might be, if you make it fun, they will come.
If you've browsed social media recently there's a decent chance you've seen a video of the Savannah Bananas. Everything from hitters doing the splits, to dancing grandmas, to flaming bats - nothing is off-limits.
Jesse Cole is the Founder of Fans First Entertainment and Owner of the Savannah Bananas, and he joined us to talk about the projected upswing in travel."I am fired up.