Go Back
photo author

Jesse Cole

Owner Savannah Bananas
Subscribe

Pre-Game: Normal Gets Normal Results

The Savannah Bananas are a baseball team – but owner Jesse Cole knows they aren’t in the baseball industry. They’re in the Fans First Experience industry. The game of baseball comes with a slew of challenges – it’s too slow, or too boring, or too long, or too antiquated. But, instead of seeing friction, Cole saw opportunity. By innovating every touchpoint and turning customers into true fans by providing a remarkable experience, the Bananas have created a one-of-a-kind product with fans that have become the organization’s best marketers. What friction points can you turn into opportunities?

Fields with ( * ) are required

To submit a comment, please provide your name and email or sign in at MarketScale.com

200

Recent Posts

Being Fans First Created a Team Bigger Than Baseball Being Fans First Created a Team Bigger Than Baseball Fans First - Jan 17, 2023

The classic line from Field of Dreams is, if you build it, they will come. In Savannah, Georgia, a more appropriate baseball saying might be, if you make it fun, they will come.

The Story Behind the Massive Success of the Savannah Bananas The Story Behind the Massive Success of the Savannah Bananas Fans First - Apr 12, 2022

If you've browsed social media recently there's a decent chance you've seen a video of the Savannah Bananas. Everything from hitters doing the splits, to dancing grandmas, to flaming bats - nothing is off-limits.

Is Your Business Ready for the Projected Upswing in Travel? Is Your Business Ready for the Projected Upswing in Travel? Fans First - Apr 13, 2021

Jesse Cole is the Founder of Fans First Entertainment and Owner of the Savannah Bananas, and he joined us to talk about the projected upswing in travel."I am fired up.

Register to MarketScale.com for Jesse Cole episodes, events, and more.


Already have an account?