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Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

MarketScale

Original Series
Sports & Entertainment

Prop Room

May 23, 2024
b2b
baseball
BrandLoyalty
business
+more

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas, serves as a wellspring of inspiration for marketing professionals looking to infuse fun into the mundane.

In the realm of promotional events, the unconventional often makes the most memorable impact. Embracing the absurdity of a prop-filled studio can not only enhance audience engagement but also challenge other professionals to think outside the box. This approach invites marketers to draw inspiration from the bizarre to create promotions that stand out, ensuring their brand resonates as distinct and dynamic in the bustling marketplace.

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