Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.
The best business model in the world is to stop doing what your customers hate. Sounds simple, right? Each day, your organization does something that frustrates customers and prevents them from becoming the true fans you’re after. Work toward solutions for those frustrations.
Jesse Cole of the Savannah Bananas baseball team shares a compelling narrative on the transformative power of creativity in business. The core philosophy at the Savannah Bananas is the “fans first” experience, driven by an endless stream of innovative ideas—ideas that are not just theorized but executed with precision. Cole underscores the critical importance…
According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart. Cole draws inspiration from…
In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers. In essence, Jesse Cole’s message to marketers is…