The Office as a Stage
In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the heart of a once-abandoned storage building, a remarkable transformation unfolded, birthing what is now a vibrant office space brimming with life and creativity. The journey began in 2015 when a small, determined team—including the company’s founders and a notably young president—set out to revitalize a neglected space. With no functioning phone or internet services, the team resorted to grassroots tactics, using their personal cell phones to connect with the community and lay the foundation of their new enterprise.
The office itself is a testament to the culture and ethos of the organization, encapsulating the principle of “fans first, entertain always.” This motto is not just a saying but a palpable part of the environment, with the office walls adorned with team members’ likenesses and favorite things, celebrating each individual’s contribution to the team.
Marketing is a core element of their strategy, cleverly integrated through themed decor that chronicles the evolution of the team through movie poster-style artwork, representing each year’s highlights and milestones. This approach not only enhances the office ambiance but serves as a constant visual reminder of their journey and growth.
This narrative isn’t just about transforming a space—it’s about setting a stage where every day is an opportunity to perform and inspire.
