Who is Ivonne Kinser and what is her book THINK about?

Ivonne Kinser is a marketing thought leader and strategist known for her work on creativity and innovation in marketing. Her book THINK explores how marketing professionals can cultivate resilient, adaptive thinking to navigate complex and AI-driven business environments. It emphasizes strategic mindset over prescriptive tactical playbooks.

Why is creative resilience important in AI-driven marketing?

As AI automates many routine marketing functions, the differentiating factor for leaders becomes their ability to think creatively and adapt strategies in real time. Rigid tactical approaches become obsolete quickly in fast-moving markets, while creative resilience allows marketers to pivot and innovate. Kinser argues this adaptability is a core competitive advantage.

What is the DisruptED series and what can viewers expect?

DisruptED is a show hosted by Ron Stefanski that features conversations with innovators and thought leaders across various industries. This particular series focuses on marketing disruption through multiple episodes with Ivonne Kinser. Viewers can expect in-depth discussions on marketing strategy, creative leadership, and the impact of emerging technologies like AI.

A DisruptED Series of Conversations with Ma...

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

In this first episode of a DisruptED conversation series, host Ron Stefanski speaks with marketing thought leader Ivonne Kinser, author of THINK, about how marketing leaders can build creative resilience to gain competitive advantages in an AI-driven landscape. Kinser argues that flexible, creative thinking outperforms rigid tactical frameworks in today's rapidly evolving marketing environment. The conversation sets the stage for a deeper exploration of strategic marketing philosophy and the role of innovation in brand leadership.

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By Ron Stefanski · February 4, 2025, 6:00 AM UTCDisruptedHoplarkIvonne KinserRon J Stefanski

Key takeaways

Creative resilience gives marketing leaders a decisive edge over those relying on rigid, fixed tactics.

AI is reshaping the marketing landscape, requiring new frameworks for strategic and creative thinking.

Ivonne Kinser's book THINK offers a philosophical and practical guide for modern marketing leadership.

The world of marketing is evolving rapidly, demanding creative resilience and innovative strategies to stay ahead. Ivonne Kinser, a trailblazing marketing leader, exemplifies this approach through her work in digital innovation and brand transformation. As artificial intelligence, digital transformation, and shifting consumer behaviors disrupt traditional marketing paradigms, the ability to think critically and creatively has never been more crucial. Research indicates that businesses that emphasize creativity are more likely to establish a strong market presence and attain higher market share. In fact, among companies leading in market share, creative firms were found to surpass their less creative competitors by a ratio of 1.5.

Among companies leading in market share, creative firms were found to surpass their less creative competitors by a ratio of 1.5.

How can marketers harness their creative potential to drive meaningful impact? And what are the tools and mindsets required to foster innovation in an increasingly complex landscape?

In the first episode of this three-part series on DisruptED, host Ron J Stefanski sits down with marketing thought leader Ivonne Kinser to explore the intersection of creativity, critical thinking, and brand innovation. Kinser, the Chief Marketing Officer of Hoplark, shares insights from her bestselling book THINK: The Manifesto for Creative and Critical Thinkers, offering a roadmap for unlocking creative potential and navigating the ever-changing marketing industry. From her early days pioneering digital efforts for American Airlines to leading the groundbreaking marketing strategies at Avocados from Mexico, Kinser’s career is a testament to the power of creative disruption.

Kinser’s career is a testament to the power of creative disruption.

Key takeaways from the episode:

The Science of Creativity: Kinser delves into how the brain forms creative ideas, emphasizing the role of cross-industry experiences and continuous learning.
Overcoming Creative Blocks: She shares actionable strategies for unlocking creative potential, including the importance of reflection, curiosity, and critical thinking.
The Future of Marketing Innovation: Insights into her work with Hoplark and the Vantage Innovation Lab, where she experiments with cutting-edge marketing techniques and digital transformation.

About the Guest

Ivonne Kinser is a visionary marketing leader with extensive experience in digital innovation, brand strategy, and creative disruption. As the former Head of Marketing at Avocados From Mexico, she built the brand's award-winning digital practice and led its innovation agenda, securing its spot as Fast Company's most innovative brand in 2021. Now the Chief Marketing Officer at Hoplark and CEO of Vantage Creative & Bridge, she continues to redefine marketing while sharing her insights through global keynote speeches. She is also the bestselling author of THINK, a book that delves into the philosophical and practical aspects of creativity and critical thinking.