A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

 

In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact, how can brands truly differentiate themselves? Research shows that originality and adaptability are key drivers of success, yet many marketers struggle to navigate this ever-evolving ecosystem.

So, what does it take to stay relevant in marketing today? How can brands leverage creativity and technology to solve problems in a disruptive way?

In the final episode of this three-part series on DisruptED, host Ron J Stefanski and marketing thought leader Ivonne Kinser explore the intersection of technology, creativity, and strategic problem-solving. Kinser, the best-selling author of THINK: The Manifesto for Creative and Critical Thinkers, shares her insights on how marketers must adapt their mindset to succeed in an AI-driven world.

Key takeaways from the conversation:

  • Marketing is no longer about mastering a single technology – With new tools emerging daily, marketers must shift their focus from expertise in specific platforms to a broader, creative approach to problem-solving.
  • Originality is the key to differentiation – The most successful brands don’t just follow trends; they combine technology and creativity in unique ways to stand out in a crowded market.
  • Adaptability is essential – The only constant in marketing today is change, and brands that embrace experimentation and learning will be the ones to lead the industry forward.

Ivonne Kinser is a marketing innovator and thought leader, currently serving as the Chief Marketing Officer at Hoplark and CEO of Vantage Creative & Bridge. During her decade-long tenure at Avocados From Mexico, she led the brand’s award-winning digital marketing strategy, earning it recognition as one of the world’s most innovative brands. A recipient of the Marketing Lifetime Achievement Award and an ADWEEK 2024 CMO Mentor, she is also a best-selling author and keynote speaker specializing in creativity, disruption, and the evolving role of technology in marketing.

Article written by MarketScale.

Recent Episodes

Electric vehicles (EVs) are reshaping the mobility landscape, but concerns about battery safety continue to cloud consumer confidence. Despite media narratives, data confirms that EVs are less likely to catch fire than gasoline-powered vehicles. A study by the Swedish Civil Contingencies Agency found that EVs are 20 times less likely to ignite than petrol…

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Across the country, workforce development systems are under pressure to deliver better outcomes in an economy that demands speed, flexibility, and equity. Traditional pathways, such as community college without clear career prospects, no longer serve enough people well. A report by the Center for Community College Student Engagement found that 42 percent of community…