Navigating the Semiconductor Chip Shortage

Joe Piccirilli, Founder and CEO of RoseWater Energy Group, and Mike Wilkinson, Founder, General Manager, and Vice President of Paragon Innovations, joined forces for a special combined episode of their respective podcasts’ Engineering Experience and The Next Generation of Energy to address the ongoing semiconductor chip shortage impacting their industry.

Wilkinson wasn’t going to sugarcoat the situation. “It’s pretty devastating. Components are just not available in any flavor. It doesn’t matter if it’s a chip that everyone thinks about, like a microprocessor that goes into a car or something, or if it’s resistors and capacitors.” Wilkinson likened the situation to going to a hardware store and finding no nails available.

Piccirilli seconded Wilkinson’s assessment. “I have a product, and it’s been on our shelf for almost five years. Getting the parts for the existing product that everyone knows what that part list is, I order them a year out, and it’s still painful. I have a new product in development that was supposed to be done sixteen months ago. It’s the simple things like breakers. And the microprocessors and controllers? Forget those. It’s out of control.” With promised delivery for parts that never show, Piccirilli said he’ll be lucky if he can get the product launched by the end of 2022.

There isn’t much Piccirilli and Wilkinson can do besides ration parts when manufacturers cannot fulfill distribution orders.

Piccirilli looked at the possibility of engineering around the problem, but there aren’t many available avenues with this approach either. “There’s only so much you can engineer around without compromising the quality of the product, and because of the market position we are in at Rosewater, I can’t compromise the quality.”

Although parts may be in scarce supply, the demand for Piccirilli and Wilkinson’s products has never been higher.

Follow us on social media for the latest updates in B2B!

Image

Latest

Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More
Detroit's workforce
Powering Up Detroit’s Workforce: How Per Scholas Is Connecting Local Talent to Tech and Energy Careers
November 18, 2025

Detroit is undergoing a once-in-a-generation transformation—one driven by innovation, community leadership, and an urgent demand for a new kind of workforce. As energy and tech sectors accelerate, organizations and employers are racing to prepare Detroit’s workforce for jobs that didn’t exist a decade ago. Workforce researchers note that tech-enabled roles across industries are growing…

Read More
robot
Robots, Revenue, and the Race for the Future: Intelligent Automation Is Powering the Next Wave of Growth
November 18, 2025

It’s hard to ignore just how quickly the world around us is changing. Packages arrive faster than ever, store shelves restock almost instantly, and behind the scenes, businesses are racing to keep up with expectations that seem to climb by the day. But as the workforce shrinks and pressure rises—including a projected shortage of…

Read More
healer
The Herban Alchemist’s Guide to Purpose, Energy, and Modern Leadership: How a Multi-Disciplinary Healer Helps High Achievers Rebuild Their Energy and Direction
November 18, 2025

As conversations about leadership and well-being continue to evolve, many high-achievers are confronting a familiar tension: they’re excelling publicly while quietly running on empty. Energy is both one of the most valuable—and most depleted—resources for many balancing ambition, impact, and personal purpose. At the same time, interest in holistic and integrative healing is surging, with…

Read More