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Navigating the Semiconductor Chip Shortage

Joe Piccirilli, Founder and CEO of RoseWater Energy Group, and Mike Wilkinson, Founder, General Manager, and Vice President of Paragon Innovations, joined forces for a special combined episode of their respective podcasts’ Engineering Experience and The Next Generation of Energy to address the ongoing semiconductor chip shortage impacting their industry. Wilkinson wasn’t going to sugarcoat…

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By Joe Piccirilli · ·
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Navigating the Semiconductor Chip Shortage

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Joe Piccirilli, Founder and CEO of RoseWater Energy Group, and Mike Wilkinson, Founder, General Manager, and Vice President of Paragon Innovations, joined forces for a special combined episode of their respective podcasts’ Engineering Experience and The Next Generation of Energy to address the ongoing semiconductor chip shortage impacting their industry.

Wilkinson wasn’t going to sugarcoat the situation. “It’s pretty devastating. Components are just not available in any flavor. It doesn’t matter if it’s a chip that everyone thinks about, like a microprocessor that goes into a car or something, or if it’s resistors and capacitors.” Wilkinson likened the situation to going to a hardware store and finding no nails available.

Piccirilli seconded Wilkinson’s assessment. “I have a product, and it’s been on our shelf for almost five years. Getting the parts for the existing product that everyone knows what that part list is, I order them a year out, and it’s still painful. I have a new product in development that was supposed to be done sixteen months ago. It’s the simple things like breakers. And the microprocessors and controllers? Forget those. It’s out of control.” With promised delivery for parts that never show, Piccirilli said he’ll be lucky if he can get the product launched by the end of 2022.

There isn’t much Piccirilli and Wilkinson can do besides ration parts when manufacturers cannot fulfill distribution orders.

Piccirilli looked at the possibility of engineering around the problem, but there aren’t many available avenues with this approach either. “There’s only so much you can engineer around without compromising the quality of the product, and because of the market position we are in at Rosewater, I can’t compromise the quality.”

Although parts may be in scarce supply, the demand for Piccirilli and Wilkinson’s products has never been higher.

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About the author

Joe Piccirilli
Joe PiccirilliCEO & Founder, RoseWater Energy

Joe Piccirilli is CEO and founder of RoseWater Energy. Before focusing on power management, he founded audio retailer Sound Advice and helped build AVAD, a national distribution business serving technology integrators. He studied at the University of Michigan. That career connects retail, distribution, systems integration and the electrical infrastructure behind the connected home. Across The Next Generation of Energy, The Energy Exchange and Pro AV Today, Joe explains power quality, backup capacity and the coordination of different energy sources. He brings the discussion back to homes, everyday equipment and the people responsible for making these systems work. His catalog includes interviews, demonstrations and an authored MarketScale article.

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About the Expert

Joe Piccirilli
Joe Piccirilli

CEO & Founder

RoseWater Energy

Joe Piccirilli is CEO and founder of RoseWater Energy. Before focusing on power management, he founded audio retailer Sound Advice and helped build AVAD, a national distribution business serving technology integrators. He studied at the University of Michigan. That career connects retail, distribution, systems integration and the electrical infrastructure behind the connected home. Across The Next Generation of Energy, The Energy Exchange and Pro AV Today, Joe explains power quality, backup capacity and the coordination of different energy sources. He brings the discussion back to homes, everyday equipment and the people responsible for making these systems work. His catalog includes interviews, demonstrations and an authored MarketScale article.

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