The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying, the stakes for innovative benefit design have never been higher. According to SHRM’s Employee Benefits Survey, 88% of employers rated healthcare benefits as “very important” or “extremely important” to their workforce—underscoring the central role benefits play in retention and satisfaction today.

So, what does the future of employee benefits look like—and how can employers balance cost containment with employee satisfaction?

On this episode of I Don’t Care, host Dr. Kevin Stevenson welcomes Bret Brummitt, founder of Generous Benefits, to explore the evolving trends shaping how companies support their workforce. Together, they unpack the shift toward virtual care, cash-based allowances, and new models of cost control that both meet employee expectations and protect employer budgets.

Key Takeaways from the Conversation…

• Virtual healthcare is now mainstream: From tele-mental health to virtual physical therapy, COVID-era innovations have permanently reshaped care delivery models.

• Cash-based and lifestyle accounts are booming: Employers are moving away from rigid perks toward flexible stipends for wellness, meal delivery, gym memberships, and more.

• Cost containment strategies are evolving: Direct contracts, bundled surgical pricing, and innovative pharmacy models are helping employers save without alienating employees.

Bret Brummitt is the founder of Generous Benefits, a consultancy focused on reimagining employee benefit structures to meet modern workforce needs. With over a decade of experience in insurance and benefits, Bret transitioned from traditional product sales to a mission-driven approach centered on creativity, flexibility, and cost control. He is recognized as a thought leader in benefit innovation, regularly advising organizations on how to balance financial sustainability with employee well-being.

Article written by MarketScale.