Live from FABTECH 2021: Bill Heuer and Paul Peterson

While automation is prevalent in many aspects of manufacturing, finishing and liquid applications have been slower to find the right solutions. Derek DeGeest, host of Manufacturing a Stronger Standard, spoke with Product Marketing Manager Bill Heuer and Worldwide Sales Director for Automation-Liquid Finishing Paul Peterson of Graco at FABTECH 2021 about their partnership as a LestaUSA Authorized Equipment Partner in automating painting with robotics.

“There’s been a trend of moving from manual to automatic, and the pandemic highlighted the need for this. Finding painters is hard as well,” Heuer said. 

“Almost everything needs some type of finishing. Some companies also used to outsource this but now need to bring it back in with this new equipment,” Peterson explained. 

Graco and LestaUSA partnered to bring automation of liquid applications to the market in an accessible way. LestaUSA provides the robotics, while Graco provides the finishing products. 

Graco was LestaUSA’s first equipment partner, working together to create an easy-to-use solution. 

“The automation trend is here to stay. Automotive was an early adopter, and now the general industry is catching on. With new capabilities like the ability to change colors, automation answers the need here,” Heuer shared. 

“We’ve figured it out together. There’s a great relationship between our engineers,” Peterson added.

At FABTECH 2021, DeGeest, Heuer, and Peterson described the automation process of taking the paint sprayers and moving them from an operator’s hand to a Lesta robot as simple. Everything is programable and controllable in real-time, which also helps bridge the gap in recruiting new workers into the field, such as robotics programmers. “It’s much more fun to use a Lesta robot than suit up and go into a paint booth,” Peterson commented.

Follow us on social media for the latest updates in B2B!

Image

Latest

Culture
People-Centric HR in Practice: How Jen Schomer Turns Organizational Chaos into a Culture of Trust and Performance
December 2, 2025

In today’s whiplash workplace—where startups scale fast, funding dries up faster, and employee expectations keep evolving—HR isn’t a back-office function anymore. The rise of fractional leadership, remote teams, and constant regulatory change has forced companies to rethink how they support people while still hitting business goals. Leaders are realizing that “culture issues” often trace…

Read More
University of Michigan Center for Innovation
What the University of Michigan Center for Innovation Means for Detroit: Education, Jobs, and a Community-Driven Vision for the Future
December 1, 2025

Detroit is in the middle of a historic transformation—powered increasingly by technology, workforce innovation, and community-driven economic mobility. As industries shift and new tech corridors rise, cities like Detroit are asking a critical question: How do we ensure the future of innovation belongs to everyone who lives here? The upcoming launch of the University of…

Read More
Impact Consulting
The End-to-End Model: Impact Consulting’s Strategic Approach to Work-Based Learning
December 1, 2025

As colleges and universities grapple with enrollment pressures, shifting student expectations, and a tightening labor market shaped by AI and automation, the demand for meaningful work-based learning experiences has grown dramatically. Research across the UK’s higher education sector shows that hands-on industry engagement is becoming a leading factor in student decision-making and employability outcomes. Institutions…

Read More
Kim Lopez-Walters
Inside the Mind of an Innovator: How Marketing Leader Kim Lopez-Walters Blends Curiosity, Strategy, and Consumer Insight to Build Products People Love
November 26, 2025

In a business landscape where AI and automation are reshaping how brands understand consumers, the craft of human-centered innovation is becoming both rarer and more valuable. Companies are seeking leaders who blend strong analytical thinking with an interest in real human behavior, helping them make sense of new trends and create products that connect with…

Read More