Live from FABTECH 2021: Bill Heuer and Paul Peterson

While automation is prevalent in many aspects of manufacturing, finishing and liquid applications have been slower to find the right solutions. Derek DeGeest, host of Manufacturing a Stronger Standard, spoke with Product Marketing Manager Bill Heuer and Worldwide Sales Director for Automation-Liquid Finishing Paul Peterson of Graco at FABTECH 2021 about their partnership as a LestaUSA Authorized Equipment Partner in automating painting with robotics.

“There’s been a trend of moving from manual to automatic, and the pandemic highlighted the need for this. Finding painters is hard as well,” Heuer said. 

“Almost everything needs some type of finishing. Some companies also used to outsource this but now need to bring it back in with this new equipment,” Peterson explained. 

Graco and LestaUSA partnered to bring automation of liquid applications to the market in an accessible way. LestaUSA provides the robotics, while Graco provides the finishing products. 

Graco was LestaUSA’s first equipment partner, working together to create an easy-to-use solution. 

“The automation trend is here to stay. Automotive was an early adopter, and now the general industry is catching on. With new capabilities like the ability to change colors, automation answers the need here,” Heuer shared. 

“We’ve figured it out together. There’s a great relationship between our engineers,” Peterson added.

At FABTECH 2021, DeGeest, Heuer, and Peterson described the automation process of taking the paint sprayers and moving them from an operator’s hand to a Lesta robot as simple. Everything is programable and controllable in real-time, which also helps bridge the gap in recruiting new workers into the field, such as robotics programmers. “It’s much more fun to use a Lesta robot than suit up and go into a paint booth,” Peterson commented.

Follow us on social media for the latest updates in B2B!

Image

Latest

Sales
Global Alignment in Action: Insights from Dirk de Mulder at the IPS Global Sales Meeting in Mexico City
April 9, 2026

In an increasingly interconnected manufacturing landscape, global alignment is no longer a strategic advantage—it’s a necessity. Companies like TekniPlex are leaning into this reality by rethinking how their teams collaborate across continents, recognizing that innovation often happens at the intersection of diverse markets. The shift from presentation-heavy meetings to interactive workshops reflects a…

Read More
Global
One Industry, One Vision: Philippe Chabot Reflects on Global Alignment at IPS Mexico City
April 9, 2026

In an increasingly interconnected manufacturing landscape, companies like TekniPlex are redefining what it means to operate across borders, blending regional expertise with global coordination. The liners and packaging sector, in particular, has become a proving ground for how technical precision and international collaboration can coexist to meet evolving market demands. Professionals navigating this…

Read More
Global
A First-Time Perspective on Global Alignment: Yun Qi on Collaboration and Momentum at IPS Mexico City 2026
April 8, 2026

Global sales meetings often serve as more than just strategic checkpoints—they are cultural touchstones that reveal how organizations align across borders, functions, and perspectives. In an increasingly interconnected market, the ability to harness shared energy and translate it into meaningful collaboration can define whether a company simply operates globally or truly thinks globally….

Read More
Collaboration
From Vision to Execution: Virginia Murray Reflects on Interactive Collaboration at the IPS Global Sales Meeting
April 8, 2026

In an increasingly globalized business environment, the difference between incremental growth and meaningful transformation often comes down to how well teams communicate across borders. For organizations like TekniPlex, aligning marketing vision with on-the-ground sales execution is not just a strategic priority—it’s a necessity. The shift from traditional, presentation-heavy meetings to more interactive, workshop-driven…

Read More