Live from FABTECH 2021: Eddie Saunders of Flex Machine Tools

This is another episode of Manufacturing A Stronger Standard live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp., Derek DeGeest, talked with Eddie Saunders, Creative Director and host at FlexLive of Flex Machine Tools. Flex Machine Tools designs and manufactures a wide range of machine tools including Waterjets, Vertical Machining Centers, Tapping Arms, and Beam Drill Lines.

“Manufacturing is one of the most underrated industries in the world,” Saunders said. “I feel people aren’t talking about it in an exciting manner, so it really allowed me to jump ship after 12 years in one career to say, ‘Hey, I’m going to be our storyteller, be our brand champion.’”

Saunders started his career in sales at Flex, but with a die-hard passion for storytelling and marketing, he now uses that passion to connect with others and guide them to do the same.

As his company’s brand champion at FABTECH 2021, Saunders is excited to see the company move into the future, specifically with automation. According to Saunders, the legacy product, FlexArm Tapping Arm, is difficult to automate. However, the FlexCNC line allows automation so the operator can be hands-off. They are making significant improvements in programming and installing larger machine beds so the user isn’t enclosed in a small space.

“This empowers the user to be able to do a lot more without increasing that risk,” Saunders said of the benefits of the FlexCNC line.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
January 29, 2026

When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…

Read More
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More