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How Shanice Scott Reinvented Her Accounting Career — And Found Her ‘Why’
The accounting pipeline is in flux. After years of decline in new graduates, the AICPA reported that bachelor’s completions fell 7.8% in 2021–22 and master’s fell 6.4%. In Fall 2024, undergraduate accounting enrollment rebounded by about 12%, while graduate enrollment continued to dip, underscoring a profession still recalibrating its talent model. For those building or…

From Heritage to Hospitality: The Faherty Blueprint for Authentic, Community-Centered Branding
Great clothes may be where it starts, but today’s shoppers are looking for something more — a sense of connection, belonging, and shared purpose. Research shows that 90% of consumers value authenticity when deciding which brands to support: a clear reminder that while quality and design remain vital, meaning has become the new measure of loyalty….

The Gut Reset Revolution: How Food-as-Medicine Became the New Foundation for Wellness
Gut health has moved from fringe to front page, with consumers overwhelmed by protocols, powders, and “miracle” cleanses. As interest surges, so do questions about what actually works day to day—and why it matters now. One reason: an estimated 65% of the population is dairy intolerant, complicating popular bovine colostrum trends cited for immunity…

Driving Real Change: How ZM Trucks Is Building the Future of Zero-Emission Trucking
As the U.S. accelerates its push toward cleaner freight transport, policy and market forces are reshaping what’s possible in trucking. The EPA’s Phase 3 greenhouse gas emissions standards for heavy-duty vehicles, finalized on March 29, 2024, establish stricter CO₂ limits for model years 2027 through 2032. The rule is technology-neutral and performance-based, allowing manufacturers…