AI in Pro AV: Addressing Opportunities, Use Cases, and Concerns w/ Joe Pham of QSC and Q-SYS

 

On this episode of Pro AV Today, we break down the topic du jour in Pro AV: artificial intelligence. Joe Pham, the Chairman & CEO of QSC | Q-SYS, joins Ben Thomas to talk about how AV and AI are coming together and pushing the AV industry forward.

Key Topics:

Decoding AI in the AV Industry

Joe Pham introduces us to the nuts and bolts of AI in the AV industry. He specifically elaborates on AI’s practical applications, which include computer vision and cloud-based monitoring and management. These AI-driven technologies help enhance video-conferencing experiences and simplify the management of AV assets.

“Immediate use cases readily available today with high value to the customer include computer vision. This technology is essential for video conferencing, using cameras that automatically switch, track, and crop so that someone on the far end feels like they are in the room,” says Pham.

AI vs. Logic-Based Workflows

The conversation moves on to define the differences between AI, machine learning, and logic-based workflows. Pham explains that while logic-based workflows follow the ‘if this, then that’ principle, AI is probabilistic and uses neural networks trained on data, mimicking human-like decision-making processes.

“AI, on the other hand, is probabilistic. It uses neural networks trained on data to provide human-like answers because humans are not deterministic,” explains Pham.

The Future of AI in AV

According to Pham, we’re just in the initial phase of AI’s lifecycle in the AV industry. But he is optimistic that as AI continues to evolve, it will enable AV systems to do remarkable things that will enhance human experiences and business outcomes.

“This is revolutionary and changes everything. By the time we get to the fourth or fifth inning, our AV systems will be doing remarkable things in terms of elevating human experience and delivering better business outcomes,” declares Pham.

Final Thoughts on AI Adoption

Pham advises AV professionals eager to tap into the power of AI to start now with computer vision AI and cloud monitoring management. He encourages them to take the initiative to start learning and capitalizing on these rapidly advancing technologies today.

“Start now with computer vision AI and cloud monitoring management. These are developed and readily available technologies today. Get off of zero—staying on zero is the only losing position,” recommends Pham.

To view Joe Pham’s keynote at InfoComm 2024, visit qsys.com/ai.

Follow us on social media for the latest updates in B2B!

Image

Latest

summer melt
From Freshmen to Founders: Michigan Students Take on Higher Ed’s Summer Melt Crisis with MeetYourClass
May 29, 2025

A growing number of colleges are struggling to convert applicants into enrolled students—and to keep them engaged through graduation. With Gen Z students relying heavily on familiar digital platforms like Instagram and Discord for social interaction, traditional college tools for orientation, enrollment, and community-building often miss the mark. According to research, between 10 to 40…

Read More
Aviation maintenance
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap
May 28, 2025

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…

Read More
digital learning ecosystem
Stride at 25: Redefining the Digital Learning Ecosystem for Today’s K–12 Learners
May 28, 2025

As virtual learning matures and school choice accelerates across the U.S.,the 25th anniversary of Stride Inc. offers a moment to reflect on how far the digital learning ecosystem has come and where it’s headed.. Once known as K12 Inc., the company helped pioneer online education at scale. But in a landscape shaped by evolving…

Read More
search
From Search (SEO) to Answers with Generative AI
May 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

Read More