Go Back

Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

A New Era of Retail is the Rise and Integration of Social Commerce

Melissa Gonzalez
July 9, 2024
Melissa Gonzalez
ORME
retail
Retail Refined
+more

 

As the retail landscape changes, the convergence of live streaming, social media, and e-commerce is revolutionizing how consumers interact with brands. This shift, propelled by advancements in technology and changing consumer behaviors, has led to innovative business models that are reshaping the industry. At the forefront of this transformation is Robert D’Loren, an entrepreneur with over 35 years of experience in the consumer products and media industries.

How is the integration of live streaming and social commerce transforming retail?

In this latest episode of “Retail Refined,” host Melissa Gonzalez, looked into the journey of Robert D’Loren, the founder, chairman, and CEO of Xcel Brands, and co-founder of ORME. Their discussion explored the evolution of D’Loren’s career and his visionary approach to reimagining shopping, entertainment, and social media.

Some main points of their conversation covered:

  • The genesis and growth of Xcel Brands and its impact on the retail industry.
  • The innovative concept behind ORME and its role in the live streaming and social commerce landscape.
  • Some of the challenges and opportunities presented by the integration of e-commerce and social media.

Robert D’Loren is a seasoned entrepreneur and pioneer in the consumer products and media sectors. With a background in finance, he has been instrumental in securitizing musical and film copyrights and has led significant ventures in the apparel and franchise industries. Under his leadership, Xcel Brands has become a leader in live stream and social commerce, driving over $4 billion in sales on QVC alone.

Article by Alexandra Simon.

Recent Episodes

youth
View episode

Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

consumer brands
View episode

Consumer Brand Growth Formula: Value Proposition, Platform Strategy, and Wellness Integration

Building consumer brands today requires more than clever marketing; it demands brand trust. Consumers want proof that products work, delivered at prices that feel accessible. That shift has raised the bar for founders, especially as 86% of consumers say authenticity influences which brands they support—with Gen Z placing even greater emphasis on it. Credibility…

heritage brand
View episode

Scaling A Heritage Brand: Bringing a Local Lens to Growth Strategy

Retail is evolving at a lightning pace, with consumer expectations higher and more informed than ever before. Deloitte research shows that 80 percent of consumers prefer brands that offer personalized experiences, with those customers spending up to 50 percent more. For heritage retailers, this shift presents both opportunity and challenge: how do you honor local…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert