Innovation Through AI is Helping Major Shifts in the Retail Landscape

The retail landscape is not just shifting—it’s making monumental changes at an astonishing rate, thanks to advances in technology like artificial intelligence, better known as AI. Companies like Meta are at the forefront of this change, driving innovation through AI, mobile optimization, and an ever-evolving array of social platforms. For retail brands, adapting to this new landscape means embracing AI’s optimization potential in real-time, particularly in performance marketing. This leaves the critical question: How do businesses combine human ingenuity with AI to meet the demands of increasingly savvy consumers? 

Elaborating more on the intricate balance between tech and touch, is Karin Tracy, Head of Industry, Retail, Fashion, and Luxury at Meta. She has eight years of experience in pioneering digital strategies for major brands. Tracy recently spoke on an episode of Retail Refined with host Melissa Gonzalez, at the Retail Influencer CEO Forum 2023 on the efforts to drive innovation through AI.

Recent Episodes

Retail is evolving at a lightning pace, with consumer expectations higher and more informed than ever before. Deloitte research shows that 80 percent of consumers prefer brands that offer personalized experiences, with those customers spending up to 50 percent more. For heritage retailers, this shift presents both opportunity and challenge: how do you honor local…

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product. Coach, among other heritage labels, is experimenting with cafés, branded bars, and immersive spaces that offer more than a transaction—they offer belonging. According to MG2 Advisory,…