School Safety Today: Developing a Strong School Emergency Communication Plan

No one like to think about the worst happening at their local schools. Unfortunately, in the United States school shootings alone have become shockingly common. In fact, there have been 948 school shootings since the Sandy Hook tragedy in December 2012. That’s an average of just over 94 shootings a year.

And further data shows that nearly 300K students have been present on campus during a shooting event. While emergency management plans are in place to handle anything from fires to major weather events, the worst-case scenario of an active shooter situation is a definitive reason to ensure that the plan at your local school is robust and ready to handle any situation.

Emergency management expert Rick J. Kaufman, Executive Director of Community Relations and Emergency Management for Bloomington (MN) Public Schools has been working with schools and communities since the Columbine High School tragedy in 1999. Kaufman has 33 years in emergency management and communications alongside 30 years in public education.

“Because I come from a family of educators and a passion for education, I started working in public schools and married those two passions I had about communications and emergency management to create a safer school for students and staff members, you know bring comfort and reduce anxieties and fears that parents have,” said Kaufman.

Since Columbine, Kaufman has worked with schools and communities throughout the country to deal with school shootings both small and large. He was present to assist with the aftermath of Sandy Hook and Parkland, FL. However, he is quick to note that the smaller events that do not make the news are just as significant and tragic to those involved as the larger more publicized events.

Kaufman’s experience gives him a unique perspective on the critical nature of communications in school safety.

“The reason why communication is so important is because it is truly the foundation of all of those elements for preparation, planning, response, and recovery efforts. It is a foundation in the sense that, it is important that parents and stakeholders of school systems and organizations in general to know that there’s a plan in place and what happens when things go awry or when a school district is in crisis,” Kaufman said.

Follow us on social media for the latest updates in B2B!


Thanksgiving holiday weekend
Thanksgiving Holiday Weekend Proved the Omnichannel Customer Has Fully Matured
December 2, 2022

Now widely reported, last weekend’s Black Friday and Cyber Monday sales were record-breaking on all accounts. Nearly 200 million customers hit physical retail stores over the Thanksgiving holiday weekend according to NRF, a feat all of its own and a validation of the brick & mortar store in an age of omnichannel sales strategy. […]

Read More
travel and hospitality
Consumers Seek More Value from Travel and Hospitality
December 2, 2022

A recent report from PwC suggests that revenue for hotels will continue to go up over the coming months. This is great news for hoteliers who survived the 2020 pandemic and are looking to recoup costs. What’s more, studies also suggest that customers are happy to pay for these increased prices, even at inflated rates. […]

Read More
Colorado healthcare incentives
Are Colorado’s Crafty Healthcare Incentives an Effective Strategy to Lower State Care Costs?
December 2, 2022

Colorado has some of the most expensive healthcare in the U.S., which already spends more than any other country on administering healthcare. Some studies place it in the top half of most expensive states for care in the U.S., while others place it in the top 10. In 2018, for example, Colorado’s average price per […]

Read More