Why is cooling becoming such a critical issue for data centers?

The rise of AI and high-density computing has dramatically increased the power load per server rack, generating far more heat than traditional cooling systems were designed to handle. Data centers must now adopt advanced liquid cooling, immersion cooling, or other high-capacity solutions to maintain performance and prevent equipment failure. Without adequate cooling, both efficiency and hardware longevity are at risk.

How are ESG goals affecting data center strategy?

Environmental, social, and governance (ESG) commitments are pushing data center operators to reduce energy consumption, source renewable power, and minimize their carbon footprint. This is influencing everything from site selection to the choice of cooling technology and backup power systems. Operators that fail to address ESG criteria increasingly face scrutiny from investors, regulators, and enterprise customers.

What role do supply chain issues play in data center development?

Supply chain disruptions have extended lead times for critical components such as switchgear, cooling units, and power infrastructure, delaying data center projects significantly. This forces operators to plan further in advance and qualify alternative suppliers. The problem is compounded by surging demand driven by AI infrastructure buildouts globally.

‹ Back to Industries Engineering & Construction

The Future of Data Centers: Cooling, Power, and ESG with Saqib Ashraf

In this episode of Straight Outta Crumpton, host Greg Crumpton speaks with Saqib Ashraf, Director of Solutions Architecture at CPG, about the future of data centers. The conversation covers the impact of AI-driven computing on cooling strategies, supply chain challenges, and the growing importance of ESG commitments in data center operations. Ashraf provides an industry perspective on how higher power densities are reshaping infrastructure priorities.

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Straight Outta Crumpton on MarketScale.

By Vince Holland · May 28, 2024, 5:30 PM UTCArtificial IntelligenceCpgGreg CrumptonSaqib Ashraf

Key takeaways

AI and high-density computing are forcing data centers to prioritize advanced cooling technologies.

Supply chain disruptions remain a significant challenge for data center buildouts and upgrades.

ESG considerations are becoming central to data center planning, design, and operations.

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges facing the industry. Host Greg Crumpton engages Ashraf in a conversation that delves into the impact of supply chain issues, the importance of robust cooling systems, and the increasing focus on environmental, social, and governance (ESG) considerations.

As data centers continue to grow in size and complexity, the industry must adapt to accommodate higher power densities and implement sustainable practices. Ashraf's perspective offers a glimpse into the future of data centers, where cooling solutions and ESG commitments will play a crucial role in shaping the industry's direction.

Cooling solutions and ESG commitments will play a crucial role in shaping the industry's direction.

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About the Experts

Vince Holland

Host, Straight Outta Crumpton

Greg Crumpton is the host of Straight Outta Crumpton, a weekly podcast focused on the art of networking and relationship-building in business services. He engages with industry influencers to explore how professional relationships drive business growth. Crumpton is also known for his work in skilled trades and facilities services.

Saqib Ashraf

Director of Solutions Architecture

CPG

Saqib Ashraf is Director of Solutions Architecture at CPG (Beyond the Cloud), where he focuses on data center infrastructure and technology solutions. He brings expertise in cooling systems, power management, and ESG considerations for modern data centers. Ashraf is a recognized voice on the evolving demands placed on data center facilities by AI and high-density computing.

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