MarketScale
‹ Back to Industries

Engineering & Construction

The Future of Data Centers: Cooling, Power, and ESG with Saqib Ashraf

AI-driven computing demands force data centers to rethink cooling strategies while balancing power consumption and sustainability goals

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

By Vince Holland · Artificial IntelligenceCpgGreg CrumptonSaqib Ashraf
Share

Key takeaways

01

AI and high-density computing are forcing data centers to prioritize advanced cooling technologies.

02

Supply chain disruptions remain a significant challenge for data center buildouts and upgrades.

03

ESG considerations are becoming central to data center planning, design, and operations.

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges facing the industry. Host Greg Crumpton engages Ashraf in a conversation that delves into the impact of supply chain issues, the importance of robust cooling systems, and the increasing focus on environmental, social, and governance (ESG) considerations.

As data centers continue to grow in size and complexity, the industry must adapt to accommodate higher power densities and implement sustainable practices. Ashraf's perspective offers a glimpse into the future of data centers, where cooling solutions and ESG commitments will play a crucial role in shaping the industry's direction.

Cooling solutions and ESG commitments will play a crucial role in shaping the industry's direction.

About the author

VH
Vince Holland

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

Start freeBook a demoNPS +73 · 1,000+ creators · 38+ countries

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

About the Experts

VH
Vince Holland

Host, Straight Outta Crumpton

Greg Crumpton is the host of Straight Outta Crumpton, a weekly podcast focused on the art of networking and relationship-building in business services. He engages with industry influencers to explore how professional relationships drive business growth. Crumpton is also known for his work in skilled trades and facilities services.

SA
Saqib Ashraf

Director of Solutions Architecture

CPG

Saqib Ashraf is Director of Solutions Architecture at CPG (Beyond the Cloud), where he focuses on data center infrastructure and technology solutions. He brings expertise in cooling systems, power management, and ESG considerations for modern data centers. Ashraf is a recognized voice on the evolving demands placed on data center facilities by AI and high-density computing.