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Igniting Marketing with AI

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

The Marketing AI SparkCast

A Marketer’s Approach to AI Adoption with Ashley Gross

July 22, 2024
Aby Varma
AI adoption
Ashley Gross
Marketing AI Sparkcast
+more
Aby Varma

 

In the latest episode of the Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, explores AI adoption with Ashley Gross, founder of The Prompt Community. This episode provides practical insights for marketers looking to begin their AI journey and leverage AI tools effectively.

Gross shares her path from corporate marketing to founding The Prompt Community, highlighting her early use of AI tools like Jasper during the pandemic. The Prompt Community offers accessible AI education and a supportive network for marketers at various stages of AI adoption.

Key Insights:

Early AI Adoption: Gross began using AI tools to enhance productivity during the pandemic, starting with Jasper for email enhancement and content creation.

The Prompt Community: This platform provides AI education through a subscription model, community events, and direct interactions with AI influencers and founders.

AI in Marketing: Integrating AI tools can save time and boost efficiency in marketing tasks. Ashley emphasizes the importance of understanding AI concepts and practical applications.

Future Trends: Gross predicts AI will continue to transform marketing, with job roles evolving to require a mix of skills enhanced by AI tools.

Gross’s journey offers valuable lessons and actionable advice for marketers interested in AI adoption. Embracing AI can enhance productivity, drive innovation, and ensure competitiveness in the ever-evolving marketing landscape.

Ashley Gross is one of LinkedIn’s top voices in AI and the founder of the Prompt Community. She has extensive experience in AI and marketing, having worked in various roles from corporate marketing to startups. Gross is also an educator, helping others integrate AI into their careers

Article by MarketScale

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