How to Evangelize AI Adoption in Enterprise Organizations 

Enterprise AI adoption is not a technology problem. It is an enablement problem. In this episode of The Marketing AI SparkCast, Aby Varma speaks with David Kuoch, Vice President and AI Evangelist at Citi, about driving AI adoption across large enterprise organizations. From live demos to prompt engineering frameworks, they unpack how to raise the floor on AI literacy while raising the ceiling on business value. Kuoch shares his approach to building AI operating models, scaling internal communities and moving beyond prompt libraries to repeatable, enterprise-grade workflows.

Topics covered

• AI enablement at scale: Raising the floor on literacy and the ceiling on business value across 220,000 employees
• Live demos over slide decks: Why real-time, workflow-based demonstrations drive faster adoption than presentations
• Prompt engineering fundamentals: The CoStar framework (context, role, objective, style, tone, response) and why structured inputs produce better outputs
• From prompt libraries to operating models: When and how to shift from individual experimentation to standardized, scalable playbooks
• Modular framework design: Balancing enterprise consistency with team-level customization across compliance, marketing, and finance
• Internal AI communities: How a 4,000-person knowledge-sharing network accelerates adoption and reduces duplication
• Structured data as a foundation: Designing AI workflows that produce reusable, metadata-rich outputs from the first step
• Lessons for smaller organizations: Why the same principles apply at any scale, with speed as the key differentiator

Guest Bio

David Kuoch is the Vice President and AI Evangelist at Citi, where he operates within a 15,000-person enterprise data operations group at the intersection of engineering, data governance and organization-wide education. He has presented to more than 5,000 people within Citi and delivered over 50 live demos in the past year, building AI enablement programs that bridge the gap between tool access and practical adoption.

Connect on LinkedIn: https://www.linkedin.com/in/davidkuoch/

Host Bio

Aby Varma is a global business and marketing leader and the founder of Spark Novus. He guides business and marketing executives through every stage of their AI journey, from early adoption to long-term self-reliance, with a strategic and responsible approach that supports innovation and business growth. Aby is the host of The Marketing AI SparkCast podcast and creator of the Marketing AI Pulse community platform. He also serves as Head of Marketing for TEDxAtlanta and is a member of the Forbes Communications Council.

Connect on LinkedIn: https://www.linkedin.com/in/abyvarma/