Scaling Warehouse Automation with Robots Demands Alignment, Education, and Collaboration for ROI Success

In a logistics landscape where labor shortages persist and pressure to optimize warehouse throughput intensifies, many organizations are looking to automation as a solution. Yet, despite growing investments in robotics, especially autonomous mobile robots (AMRs), scaling warehouse automation remains a major challenge. The problem? It’s not the robots. It’s how they’re used.

So, what really makes or breaks a robotics deployment? It’s not the tech itself—it’s how well your organization aligns leadership, processes, and people to adopt and support that tech.

In this episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko and Customer Success Manager Ty LaFramboise reveal why successful automation is less about machines and more about mindset. From aligning corporate goals with floor-level operations to helping teams adjust to new tech, Ty shares how real value emerges when people and robots work together. From aligning corporate strategy with ground-floor operations to educating teams and setting realistic KPIs, the episode focuses on the human side of scaling warehouse automation and how it can make or break ROI.

Key insights from the episode…

• Alignment is everything: Success requires clear, consistent goals from corporate HQ down to site leadership and frontline staff. Misalignment here is one of the top reasons robots underperform.

• Robots do best when humans do less of what robots can handle: AMRs shine when managing long hauls, allowing human workers to focus on high-value tasks like put-away and picking.

• Trust and education are essential: Frontline teams need time and training to go from seeing robots as obstacles to using them as productivity tools. Success depends on cultural adoption, not just deployment.

Ty LaFramboise is a Customer Success Manager at Vecna Robotics with nearly three years of experience leading post-deployment optimization for automation solutions in warehouse environments. Before entering the robotics industry, he served for over five years in the U.S. Navy as a Nuclear Submarine Officer and Quality Assurance Program Manager, where he honed his skills in root cause analysis and operational excellence. Ty brings a strong analytical background and leadership experience to help clients successfully scale and adopt robotic systems.