Predicting Consumer Behavior to Make Retail Smarter

Retail has always been a gamble. What if it didn’t have to be a risk? Retailers are eager to understand consumer behavior and desires before committing to inventory. As expectations for environmentally conscious business practices, retailers are steering away from waste.

First Insight helps businesses reach sustainability goals and accurately forecast consumer behavior. How exactly? With product testing in the early design stages, First Insight helps retailers refine inventory.

On this episode of “What Just Happened?”, hosted by Christine Russo, Greg Petro, CEO of First Insight, discusses the revolutionary consultations provided by the company. Petro breaks down the complex layers between retail, wholesaler, and manufacturer, where the product development process is disjointed, and biases are implemented.

Russo and Petro discuss…

●Test in design, from sketches to CAD, and samples to obtain the information.

●The First Insight process, on both the B2B and B2C side.

●The gaps between design, manufacturing, and selling -all with separate views of what the customer wants.

“Ultimately, the consumer is going to decide whether we were right,” said Petro. The First Insight process obtains the customer’s opinion from design, providing them with what they want so that their dollars go further in the retail setting.

Greg Petro received his undergrad and master’s degrees from the University of Pittsburg. He started working with First Insight in 2007 and serves on the board for FIT.

Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More