Podcasts
Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…
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Articles
Transform Your Marketing Approach: Align Budgets with Digital Growth, Key Drivers, and the 80-15-5 Framework
The marketing landscape is undergoing a significant transformation, with digital channels increasingly dominating advertising strategies. Recent projections indicate that global advertising revenues are expected to exceed $1 trillion for the first time in 2024, with digital advertising accounting for over 70% of this total. This shift underscores the critical need for businesses to adapt…
Business Services
Staying Ahead: Introducing the While You Were Working Podcast
Welcome to the While You Were Working podcast brought to you by Rogue Marketing. We understand the challenges you face when managing revenue, leading teams, and driving growth. With the demands of your day-to-day responsibilities, it can be difficult to keep an eye on the bigger picture and spot the shifts happening around you….
Business Services
The People Business: Creating a Culture That Attracts Talent
In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication,…
Business Services
Career Paths: Media Strategy for Advertising & Marketing
In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…
Business Services
Career Paths: Working At A Professional Services Firm
In this episode of The Apple One Podcast’s Career Paths series, host Brett Howroyd speaks with Catherine Hyodo, LA Metro Market Managing Partner at Grant Thornton, about careers in professional services. Catherine shares insights from her 30-year career, highlighting the dynamic opportunities in auditing, tax, and consulting for clients ranging from startups to Fortune 500…
Business Services
Kindness, Calendars, and Goals with Asha Strazzero-Wild | Ep. 19 | Growthwell with Josh Byrd
Professionals often juggle the competing demands of work, family, and personal growth while striving to achieve their goals. The increasingly blurred boundaries between personal and professional life make this balance more challenging than ever. Asha Strazzero-Wild offers actionable insights into how discipline and intentionality can help harmonize these priorities. Burnout affects more than 70% of professionals…
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The Framework Series Advantage: The RED Marketing Edge Every Brand Needs
Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…
The Framework Series Advantage: Strengthening Teams with Conversational Capacity
Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…
DisruptED in the D with Chris Dargin Part 2
As the tech industry continues to reshape the globe and offer up unprecedented opportunities for innovation, entrepreneurship, and workforce disruption, it has also allowed some big towns the ability to see benefits. With Detroit rebuilding itself from economic downturns and industrial decline, the city is seeing a rise in tech-driven initiatives aimed at fostering…
