Pro AV Today

Marketing to a New Generation of B2B Buyers

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

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Latest

Articles
Understanding the Infrastructure of Data Centers

The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S….

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Articles
Using Technology to Elevate Hospitality

The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71 percent of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands,…

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Articles
Talking Recruiting, Retention and Everything in Between for the AV Industry

The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…

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Articles
How AV Integrators Can Face the Challenge of Scaling Their Services

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…

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Articles
Why Shows like E4 are Critical for the Pro AV Industry

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…

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Articles
Managing Trusted Devices on the Energy Grid with Intertrust

As energy systems become more decentralized, the complexity of managing trusted devices and other components connected to the grid continues to grow. According to the U.S. Department of Energy’s Distributed Energy Resource Interconnection Roadmap (January 2025), utilities across the country are experiencing increased interconnection requests for distributed energy resources (DERs), such as solar, battery storage,…

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healthcare operations
Healthcare Operations Improve with AI That Unites Data, Automation, and Ethics
June 18, 2025

Generative AI has captured the public imagination, but its most transformative use cases may lie far from flashy consumer tools. In healthcare operations, where complexity, inefficiency, and fragmentation remain persistent challenges, AI is now driving measurable improvements. Research suggests AI-enabled healthcare systems could cut administrative costs by up to $360 billion in the U.S. alone….

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Clinical CBD
Verified, Tested, Trusted: How Corganics Ensures THC-Free Confidence in Clinical CBD
June 18, 2025

Corganics is redefining standards in clinical cannabinoid care with THC-free, medical-grade CBD products developed for use exclusively by healthcare professionals. Backed by Advanced Lipid Technology, FDA-registered manufacturing, and rigorous third-party testing, Corganics offers a level of trust and transparency rare in the CBD space. In a conversation with Reggie Gatewood, President of Corganics, Brooke Williams,…

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Clinical CBD Drops
Corganics’ Clinical CBD Drops: Elevating Sleep and Patient Care at Beautiphi
June 18, 2025

Corganics’ Clinical CBD Drops—THC-free, medical-grade, and developed with Advanced Lipid Technology—are designed for healthcare professionals seeking a trusted, science-backed cannabinoid solution for their patients. Manufactured in an FDA-registered facility and third-party lab-tested, these drops are a cornerstone of Corganics’ clinical approach. At Beautiphi Aesthetic Boutique, founder Kelly Hermans, CRNA, has integrated the drops into patient…

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leadership confidence
Liz Atlee on Leadership Confidence and Letting Go of Doubt – Raise Your Hand Anyway, Even When You Feel Unsure
June 18, 2025

In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham welcomes legal powerhouse and mentor extraordinaire Liz Atlee for an honest conversation about leadership confidence, imposter syndrome, transparency in leadership, and the importance of simply raising your hand—even when you feel unsure. Liz brings a wealth of experience navigating high-stakes legal…

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Other Pro AV Today
Understanding Modern Energy Infrastructure, Demands, and Resiliency Needs with ABB
April 10, 2025

Surging demand from data centers, AI-driven infrastructure, and electric vehicles is straining power grids already under pressure. States like Texas are seeing especially sharp growth, with grid operators warning of capacity concerns due to accelerating industrial and residential loads. This pressure is prompting urgent conversations about how to build and adapt modern energy infrastructure to…

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Talking Rugged Technology with Panasonic Connect
April 10, 2025

The utility industry is rapidly embracing digital transformation to enhance grid resilience and operational efficiency. According to Guidehouse Insights, the global market for energy IT, operational technology (OT), and analytics spending is projected to grow from $19.8 billion in 2023 to nearly $37 billion by 2032, reflecting a compound annual growth rate (CAGR) of 7.2%….

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Unpacking Practical Applications for AI in Utilities with IBM
April 10, 2025

As the energy sector wrestles with decarbonization and digital transformation, AI in utilities has emerged as a potential game-changer. But while AI has generated excitement for years, real-world ROI has often remained elusive. That gap between hype and value is beginning to close. According to IBM’s 2024 Enterprise Generative AI report, 64% of CEOs…

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Data Center Construction Demands Are Surging But Power, Permitting, and Planning Are Holding It Back
April 1, 2025

Explosive demand for artificial intelligence, cloud services, and low-latency connectivity is reshaping the landscape for data center construction in the U.S. With hyperscalers and enterprises alike racing to deploy infrastructure closer to end users, new builds are increasingly challenged by the need for high-capacity power, complex permitting, and skilled labor. According to CBRE, U.S….

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Modern Data Centers Fuel Demand for Flexible Fiber Infrastructure
March 31, 2025

The rise of artificial intelligence, cloud computing, and remote services is reshaping how and where modern data centers are built. Edge computing is pushing facilities closer to users, and hyperscalers are demanding smaller, denser fiber connectivity solutions. According to Synergy Research Group, hyperscale data center capacity is expected to triple by 2030. How are…

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Future-Proofing Starts Now: Rural Fiber Infrastructure Needs Long-Term Planning
March 31, 2025

Rural broadband expansion is at a turning point. The FCC’s updated benchmarks for high-speed internet have significantly increased the number of underserved households, with nearly 28% of rural Americans still lacking access to adequate fixed broadband. As demand surges for reliable connectivity to support telehealth, online education, and remote work, providers and policymakers are…

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Connected America 2025: Smarter Planning and Partnerships Key to Maximizing Fiber’s Federal Funding and Impact
March 31, 2025

As the digital divide accelerates and fiber deployment sees growth, Connected America 2025 has emerged as a pivotal moment for infrastructure professionals. With over $42.5 billion earmarked through federal programs like the Broadband Equity, Access, and Deployment (BEAD) initiative, the U.S. is undergoing one of the most aggressive broadband expansion efforts in its history….

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The Future Is Open: AI, Edge, and Ecosystems Redefine Security Technology’s Role
March 24, 2025

Industries across the board are continuing to evolve in 2025 and one of the sectors seeing the most significant evolution is security technology and access control. The rise of AI, cloud computing, and new compression standards are reshaping how security solutions are deployed and utilized. With the market expanding into new verticals and…

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Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers
March 18, 2025

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…

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