Pro AV Today

From Kansas to Vegas: Immersive Audio Technology at The Sphere to Bring New Life to The Wizard of Oz for a New Generation

immersive audio technology

Audiences worldwide have cherished The Wizard of Oz for over eight decades, but The Wizard of Oz at Sphere is reimagining the classic for today’s technology-driven entertainment world. Las Vegas’ cutting-edge Sphere venue will host an immersive revival, pairing groundbreaking visuals with immersive audio technology that brings the Academy Award-winning score to life in ways…

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Latest

Pro AV Today
Lifelike and Headset-Free: HP’s New Spatial Conferencing Tech Aims to Revolutionize Remote Work

Video conferencing technology has evolved dramatically since the early days of codec-based systems. Today, the challenge is no longer just about better audio or sharper video—it’s about human connection. With hybrid and remote work models now entrenched, the next frontier in conferencing is immersive, spatial experiences that closely mimic face-to-face interaction. At InfoComm 2025,…

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Articles
AV’s Expanding Role in Healthcare: How AV Tech Is Easing Nurse Burnout and Boosting Care

Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable — the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021. In fact, nearly one-third of healthcare professionals considered leaving…

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Pro AV Podcasts
Balancing Innovation and Mission: Navigating the Security Industry Transformation Amid Risk and Growth

The security space is at an inflection point. Rapid technological advancements—like AI, cloud platforms, and big data—are fueling a broader security industry transformation, reshaping how solutions are deployed and consumed. At the same time, the profile of the security buyer is changing, with IT, HR, and compliance leaders playing a much bigger role in…

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Pro AV Podcasts
AV Anywhere: Portable AV Systems Are Now Essential for Mission-Critical Response in Unpredictable, Connectivity-Challenged Environments

In crisis scenarios, portable AV systems must perform under pressure because failure is not an option. As Keysight Technologies notes, the evolution of mission-critical communications now depends on low-latency, mobile-ready platforms that can operate reliably in unstable, infrastructure-poor conditions, making portable AV systems essential for real-time response and public safety operations. These are the…

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Articles Business Services
Supply Chain Leaders Must Abandon Outdated Routing and Embrace Last Mile Optimization Through Modeling and AI

As geopolitical tensions disrupt global shipping and tariffs create fresh uncertainty in international trade, companies are being forced to reexamine their most vulnerable supply chain segment—the last mile . While upstream operations get the spotlight during crises, the final leg of delivery remains a persistent blind spot. That oversight has consequences: empty trucks, fragmented delivery…

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Articles
Marketing to a New Generation of B2B Buyers

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

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Linda Shively
Turning Loss into Light: Linda Shively’s Mission to Help Others Heal
October 24, 2025

Sometimes life changes us in ways we never expected. Moments of loss, challenge, or transition can leave us wondering who we are now and what comes next. This episode of Crafted Journeys is about that quiet, powerful process of finding our way back to joy—one thoughtful step at a time. How do we begin again…

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Bouvet Island
To the Edge of the World: The 3Y0K Bouvet Island DXpedition and Its Youngest Explorer
October 23, 2025

In February 2026, an international team of 24 amateur radio operators will embark on a bold mission to one of the most remote and inhospitable places on Earth—Bouvet Island. Among the world’s most isolated islands, Bouvet offers no harbor, no shelter, and no easy way in. Yet from this icy outpost in the South…

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DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 2)
October 23, 2025

Few places on Earth are as inaccessible—and as coveted by amateur radio operators—as Bouvet Island. Located in the South Atlantic, this uninhabitable rock has long been regarded as the “Mount Everest of DXpeditions.” According to the DXCC Most Wanted List, Bouvet ranks near the very top of sought-after contacts, making every attempt to activate…

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DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 1)
October 23, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

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Other Pro AV Today
Understanding the Infrastructure of Data Centers
May 6, 2025

The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S….

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Using Technology to Elevate Hospitality
April 28, 2025

The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71 percent of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands,…

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Talking Recruiting, Retention and Everything in Between for the AV Industry
April 10, 2025

The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…

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How AV Integrators Can Face the Challenge of Scaling Their Services
April 10, 2025

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…

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Why Shows like E4 are Critical for the Pro AV Industry
April 10, 2025

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…

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Managing Trusted Devices on the Energy Grid with Intertrust
April 10, 2025

As energy systems become more decentralized, the complexity of managing trusted devices and other components connected to the grid continues to grow. According to the U.S. Department of Energy’s Distributed Energy Resource Interconnection Roadmap (January 2025), utilities across the country are experiencing increased interconnection requests for distributed energy resources (DERs), such as solar, battery storage,…

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Understanding Modern Energy Infrastructure, Demands, and Resiliency Needs with ABB
April 10, 2025

Surging demand from data centers, AI-driven infrastructure, and electric vehicles is straining power grids already under pressure. States like Texas are seeing especially sharp growth, with grid operators warning of capacity concerns due to accelerating industrial and residential loads. This pressure is prompting urgent conversations about how to build and adapt modern energy infrastructure to…

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Talking Rugged Technology with Panasonic Connect
April 10, 2025

The utility industry is rapidly embracing digital transformation to enhance grid resilience and operational efficiency. According to Guidehouse Insights, the global market for energy IT, operational technology (OT), and analytics spending is projected to grow from $19.8 billion in 2023 to nearly $37 billion by 2032, reflecting a compound annual growth rate (CAGR) of 7.2%….

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Unpacking Practical Applications for AI in Utilities with IBM
April 10, 2025

As the energy sector wrestles with decarbonization and digital transformation, AI in utilities has emerged as a potential game-changer. But while AI has generated excitement for years, real-world ROI has often remained elusive. That gap between hype and value is beginning to close. According to IBM’s 2024 Enterprise Generative AI report, 64% of CEOs…

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