Skip to content
‹ Back to IndustriesProfessional AV

3 Pro AV Trends to Watch for at CES 2023

@90secreviews CES 2023 in 90 Seconds(ish) #ces #tech #displays #homeautomation #incarentertainment ♬ original sound – 90 Second Reviews   As the Pro AV industry is always evolving and improving, the Consumer Electronics Show (CES) offers an opportunity to stay up to date on the newest advancements that will impact our industry. Whether you’re a…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share
3 Pro AV Trends to Watch for at CES 2023

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

@90secreviews CES 2023 in 90 Seconds(ish) #ces #tech #displays #homeautomation #incarentertainment ♬ original sound – 90 Second Reviews

As the Pro AV industry is always evolving and improving, the Consumer Electronics Show (CES) offers an opportunity to stay up to date on the newest advancements that will impact our industry. Whether you’re a manufacturer or a user experience expert, there are three major areas of new technology to keep an eye out for this week: display technology, home automation, and in-car entertainment.

Display technology is seeing major advancements in both residential and commercial applications. Companies like Sony, LG, and Samsung have released products like ‘The Wall’ – a large format and high-resolution display system that can be incorporated into many different settings such as homes or digital signage displays. These new developments are starting to break down barriers of cost and size that were previously felt by many Pro AV professionals. Not only has display technology seen advancements but home automation has as well

Home automation is an increasingly important topic in residential settings due to the ‘Resimercial’ trend – allowing integrators to install tech that empowers homes to reach their full potential.

The last area of innovation worth keeping an eye on is in-car entertainment systems. As autonomous driving becomes more popular, more attention needs to be paid towards creating great user experiences within vehicles so passengers have something entertaining or informative to do during their journeys rather than just watch the road ahead of them! New audio systems are being created along with full display experiences via touch screen and large display systems, so there are plenty of opportunities here for Pro AV manufacturers looking for next-gen opportunities.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

How Bose Professional's 3.5 kg MA3 aims sound away from echoey ceilings

How Bose Professional's 3.5 kg MA3 aims sound away from echoey ceilings

Bose Professional launched the MA3 Micro Array, a passive modular speaker whose 3.5 kg boxes are angled to keep sound off echoey ceilings. Coverage control moves into the integrator's design. Splay angles, amplifier choice and a recommended 70 Hz high-pass filter decide results in houses of worship, classrooms and corporate rooms.

  • 01Each MA3 module covers just 5° vertically, so the angles set between boxes become the main control for keeping sound off reflective ceilings in reverberant rooms.
  • 02For a head-to-head spec review, ask for high-frequency vertical off-axis data: the MA3 and Martin Audio O-Line share 100° × 5° nominal coverage but use very different tweeter designs.

Nov 11, 2026

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA's Meeting Room as a Service brings room design, procurement, monitoring, support, refresh and recycling together under one model. Its Aon project in Brazil tripled videoconferencing capacity and lifted client meetings 50% over two years.

  • 01When a room fails, people tend to move rather than report it, so service desk tickets often miss the rooms that are actually broken. Centralized monitoring targets that gap.
  • 02Aon’s Brazil project tripled videoconferencing capacity and raised client meetings 50% over two years. It’s a vendor-reported reference point buyers can use when asking providers for comparable results.
  • 03The case for one lifecycle contract is strongest where each country picked its own vendors and integrators. A company that only needs utilization data can buy room analytics software without handing over the whole lifecycle.

Nov 11, 2026

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

AVIXA named Marco Pardi, President of the Tech Events portfolio at Informa, as CEO starting January 1, 2027. He succeeds David Labuskes. Pardi's background running IT shows suggests AV's overlap with IT will keep getting attention, though AVIXA has not committed to that. Watch AVIXA's 2027 show calendar and course catalog.

  • 01AVIXA's events and learning audiences overlap with incoming CEO Marco Pardi's experience; audience counts alone do not explain the board's priorities.
  • 02One read on the hire is whether IT-crossover training like Glass to Glass expands under Pardi.

Nov 5, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512