AV-over-IP Solutions Bring a New Era of Performance and Flexibility

On this episode of Cutting Through – An Aurora Multimedia Podcast, host Shelby Skrhak talked with Paul Harris, CEO of Aurora Multimedia, John Henkel, Product Marketing Manager, NETGEAR, Laurent Masia, Director of Product Line Management, NETGEAR.

The group talked about the advantages of AV over IP.

Aurora has a history of innovation. From the introduction of the industry’s first non-proprietary, web standards-based IP control systems and touch panels to today’s advanced HDBaseT and 1G & 10G IP video distribution solutions, Aurora has become a dominant force in the AV industry.

A few years ago, signal transmission technology came to fruition, and Aurora became a part of the first innovation with NETGEAR. About six years ago, Aurora had a device that received the power, and they were one of the only ones on the market.

“Just as much as we needed a switch to test with, they needed a device to prove their circuitry worked,” Harris said of the partnership with NETGEAR. “So, that was the beginning of a really nice relationship that was actually over 10G with PoE.”

NETGEAR’s commitment to AV over IP includes a range of products and dedicated support services. Their M4250, M4300 and M4500 series of high-performance, flexible switches are engineered for AV over IP.

Listen to learn more about the partnership between Aurora and NETGEAR, as well as the advantages of AV over IP.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Bitcoin
Alts Innovators: Joseph Kelly on Bitcoin and Cryptocurrency
October 6, 2025

After a year that put digital assets back in the headlines, long-term Bitcoin adoption is quietly compounding beneath the noise. Unchained reports helping “many thousands” of clients secure roughly $12B in Bitcoin via collaborative custody, while on-chain “HODL waves” data shows that ~60% of all Bitcoin typically hasn’t moved in a year or more,…

Read More
startup accelerator
Why Culture, Conscious Capitalism, and Purpose Beyond Profit Are Essential to Startup Accelerator Scalability
October 6, 2025

As the startup ecosystem continues to evolve, pitch competitions and startup accelerators are shaping the way founders connect with investors and communities. According to the Global Entrepreneurship Monitor data, U.S. entrepreneurial activity climbed to a record 19% in 2024—the highest level ever reported—highlighting just how fertile the ground is for platforms like CodeLaunch. This…

Read More
accounting
Building Careers, Balancing Life: A CFO’s Journey from Public Accounting to Pipeline Construction
October 1, 2025

The U.S. Bureau of Labor Statistics projects that employment of accountants and auditors will grow by about 5 percent between 2024 and 2034. That growth is fueled by a combination of factors: companies facing increasingly complex regulatory requirements, an expanding economy that requires financial oversight at every level, and ongoing retirements and career shifts that…

Read More
future of healthcare
Leading Through Change: Dr. Kevin Stevenson on Workforce, Innovation, and the Future of Healthcare
October 1, 2025

Healthcare is at a critical turning point, where staffing pressures, shrinking reimbursements, and rising patient expectations are reshaping the future of healthcare. According to the AACN Nursing Workforce Fact Sheet, the federal government projects more than 203,000 new registered nurse positions will be created annually from 2021 to 2031, reflecting high demand from an…

Read More