Video Vices: How Consumers’ High Demand for Engaging Content is Impacting Video Distribution

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Content is king, and that’s no more apparent than in today’s media-driven economy. Businesses across all kinds of industries are looking for reliable ways to circulate media across multiple visual displays, be it while you’re pumping gas, watching a sports event at a bar, or attending a live concert at an arena. This kind of mass video distribution is exactly where Contemporary Research excels, and exactly why we wanted to get expert insights on Video Vices.

On this episode, Paul Briggs, AV product support manager, and Christian Ross, sales operations coordinator. The two dive into where video distribution is used, how it’s used best, and what video display solutions are out there.

Undeniably, today’s consumers are expecting rich media experiences, fueling demand for content creation by businesses.

“The consumers across the board, whether it be in airports, dentist office, professional sporting arenas, they’re really expecting an advanced media experience,” Ross said.

These sorts of experiences, where video displays are synchronized or live events are streamed simultaneously are made possible with the help of video distribution experts like Contemporary Research.

“It’s important for the owner of a facility to work with an integrator that can help identify potential issues and work on solutions to get around it so that the system still performs the way the owner or the operators are going to want it to perform,” Briggs said.

“We help create those experiences through video distribution systems. Taking whatever source content…to a screen or multiple screens, depending on the need,” Ross said.

In today’s plug-and-play accustomed world, Contemporary Research offers end to end solutions that are easy to integrate into already established systems, even third party control panels. Be it a big project or small, Ross said that “there’s really not much of a limit to scalability.” As media content increases in demand, so too will the ability to stream that content across multiple displays with ease and reliability.

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