Embracing the Future of ISE: A Wrap-Up of ISE 2023

February 9, 2023
Chuck Espinoza


This week Aurora’s Chuck Espinoza sits down with Marcus Yarborough to chat through their experience at ISE 2023. Returning to ISE was an incredible feeling, reconnecting with familiar faces and engaging with new attendees at our booth. We introduced exciting technologies to our distributors, fostering valuable partnerships.

As a manufacturer with international distribution, ISE was a new experience. Memorizing prices became crucial, revealing aspects we didn’t see before. We formed relationships with distributors worldwide, learning about sales and distribution channels.

At ISE, we showcased our integrated technologies and offered a glimpse of upcoming devices. We re-engaged with customers and assured them of our stocked shelves—a concern in recent years.

Beyond work, we enjoyed Barcelona’s vibrant evenings, exploring the city and connecting with the AV community. It had been a while since Marcus and I had the chance to go out together, reminding us of the camaraderie within our industry.

We were thrilled to receive Best in Show awards for our RXT and IPX Ultra products. We immersed ourselves in the AV community, forging connections beyond the show floor.

Looking ahead, we anticipate InfoComm 2023. It marks Aurora’s 25th anniversary, promising exciting developments. Our UC platform, the IPX Ultra, simplifies connectivity and eliminates complexities, aligning with the trend of integrated hybrid workplaces.

InfoComm 2023 is a must-attend event, where we’ll showcase new products and celebrate our milestone anniversary. The industry is evolving toward sustainable resources, reliable support, and efficient project completion. Aurora Multimedia is committed to providing top-of-the-line equipment and comprehensive support.

As we bid farewell to ISE 2023, we express gratitude to everyone who joined us. Stay tuned for more exciting insights in the ever-evolving world of AV technology.

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