Direct View: How LED Technology Is Brightening the Future of the Growing Esports Industry

 

A tour of the facilities to entice the top recruit used to be the purview of college basketball and football, but universities are increasingly using esports to woo students to their campus.

It’s just the latest sign of an industry that is growing rapidly, something that even the unprecedented situation surrounding the COVID-19 pandemic hasn’t been able to slow down thanks to the built-in ability to operate remotely.

But the esports arenas being built across the country aren’t going to sit vacant forever. As the COVID-19 pandemic draws to a close, the demand for esports events won’t dip, and crowds will once again come see their favorite Fortnite, League of Legends or Overwatch players in person.

Not only do venues need a beautiful screen to display the action, said Jeff Volk, Vice President of Alpha Video, they also can use the same technology to give attendees a full experience and maximize sponsor exposure.

“As we shift back into using venues and facilities, a lot of our clients are looking to install large-format video screens to be able to host watch parties and various different marketing and promotional events that have their sponsors, their team and their brand,” Volk said.

Some universities, esports arenas and other venues may look at projection options rather than going with LED, but Miles Dean, Business Development Manager, Sports & Entertainment at Unilumin USA, said that may be a shortsighted approach.

“That cost is going to be very comparable to the projected on a five-year term, and, with LED, you have much more flexibility, a large color gamut, greyscale, white scale, blacks, all solid colors,” Dean said. “That’s what’s key and important, because a lot of these organizations, when they want a display, they want it to look nice.

“They want Coke red to look red, they want Facebook blue to look Facebook blue. That’s the important thing – LED can give you that large color gamut as a performance standard.”

With esports looking to be in it for the long haul, a decision made with a stronger vision in mind might be the way for institutions to brighten their futures.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

future-ready workforce
Building a Future-Ready Workforce: Disrupting Outdated Education with Employer-Driven, Community-Powered, Practical Skills Training
July 28, 2025

Workforce training is undergoing a radical transformation as industries face critical talent shortages and rapid technological change. Building a future-ready workforce requires rethinking traditional higher education models. These models emphasize broad academic development over targeted skill-building and struggle to keep pace with employer demands. According to the World Economic Forum’s Future of Jobs Report…

Read More
The Silent Health Crisis: Indoor Air Quality in Long-Term Care
July 28, 2025

The Silent Health Crisis: Indoor Air Quality in Long-Term Care Most nursing homes have infection control down to a science. They’ve got medication protocols that would make a hospital jealous. Fall prevention? They track every risk factor. But ask them about their air quality and you’ll likely get a puzzled look. That’s a problem, because…

Read More
educators
JUST THINKING… About Bringing out the Best in Educators and Learners with Ross Kimball
July 25, 2025

As the educational landscape rapidly evolves—shaped by advances in communication technology, growing mental health awareness, and post-pandemic classroom dynamics—one key question persists: How can we better connect with and empower both educators and students in the classroom? The stakes are high: studies show that teacher-student relationships directly impact student motivation, academic success, and long-term…

Read More
community
Bringing Community into the Transformation of K-12 Schools: The Impact of Mentors, Local Voices, and Student Entrepreneurs
July 24, 2025

As K-12 schools across the U.S. struggle to recover from the learning loss and emotional fallout of the pandemic, a deeper reckoning is underway—one that challenges the very foundation of who’s responsible for educating our children. Despite billions in federal relief, a third of U.S. students are not even reading at a basic level…

Read More