Skip to content
MarketScale
‹ Back to Industries

Professional AV

How Media Production has Evolved with IP Infrastructure Implementation

Daniel Litwin, the Voice of B2B, chatted with two AV thought leaders—Karl Paulsen, Chief Technology Officer of Diversified, and Charlie Dunn, Senior Vice President of Tek Video Business Unit from Telestream. Paulsen has been involved in the media and entertainment space since college and now works in systems integration, while Dunn started as an…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

Daniel Litwin, the Voice of B2B, chatted with two AV thought leaders—Karl Paulsen, Chief Technology Officer of Diversified, and Charlie Dunn, Senior Vice President of Tek Video Business Unit from Telestream. Paulsen has been involved in the media and entertainment space since college and now works in systems integration, while Dunn started as an engineer, then moved to the entertainment sector, and has worked with the Tektronix test group for ST 2110 for the past five years.

Live media and studio production’s move to IP is a paradigm shift in the evolution of the signal system infrastructure. Since the 2017 introduction of SMPTE’s ST 2110 standard the steady adoption of IP, even through the challenges of COVID, continues. Dunn explained, “The biggest obstacle isn’t so much the technology that’s being deployed, it’s having staff that are transforming from one technology to another.”

SDI deployments once centered on good physical layer signals. Today, a different set of critical elements, like packet distribution, is the new domain. “In the old world, system timing was important and straight forward. In the new world, timing became more complicated because it’s a combination of old and new timing elements working together,” he clarified.

In SDI facilities, routing control was confined to the router itself and each device was either an SDI source or destination. In an IP infrastructure, the control system communicates with every source and destination, enabled by the NMOS specifications, which harmonizes essential communications. IP will ultimately become a simpler way to set up and manage an infrastructure, but today it’s a layer of complexity that people need to learn.

Before IP, studio distribution was a factor based on a fixed size SDI router, which limited its scalability. IP removes those boundaries, adding scalability of undefined dimensions. “In addition to the scaling benefits,” Paulsen explained, “IP enables multiple video formats and resolutions to operate on the same infrastructure. Gone are individual reference systems needed for each format. IP enables a larger and vastly different system architecture.”

To learn more about advancements in media production from Paulsen and Dunn, you can visit onediversified.com, telestream.net or connect via LinkedIn.

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas showcases over 750 exhibitors and 46 sessions focused on AI. This year marks the introduction of full any-vendor IPMX interoperability in pro AV. The event highlights the shift towards products leveraging agentic AI, as demanded by buyers.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub