How New Recognition Technology Is Engineering Renewed Growth in Themed Entertainment and Beyond

2020 was a year of challenges, but the themed entertainment and leisure industries are poised to leverage new technologies to engineer a year of renewed growth in 2021, particularly as COVID-19 vaccines continue to roll out.

And solutions like those powered by the patent at the heart of Mad Systems’ new facial recognition technology are leading the charge.

In a themed entertainment environment, recognition technology can be used in a variety of scenarios, such as when “VIP” visitors arrive at the property.

In addition, these new design methods are primed to increase the amount of variable, personalized content for visitors in themed entertainment and leisure spaces, which are approaching a place where everything within a space can be adapted to specific visitors.

Museums and visitor centers will also reap the benefits of advancing recognition technology. In particular, these spaces will be able to elevate exhibits by tailoring content to the specific person viewing them and encouraging more interactivity and movement, as well as ensuring ADA compliance without sacrificing the impact of designs and content.

For more information about how the latest AV innovations are powering industries in a year of renewed growth, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More