How New Recognition Technology Is Engineering Renewed Growth in Themed Entertainment and Beyond

2020 was a year of challenges, but the themed entertainment and leisure industries are poised to leverage new technologies to engineer a year of renewed growth in 2021, particularly as COVID-19 vaccines continue to roll out.

And solutions like those powered by the patent at the heart of Mad Systems’ new facial recognition technology are leading the charge.

In a themed entertainment environment, recognition technology can be used in a variety of scenarios, such as when “VIP” visitors arrive at the property.

In addition, these new design methods are primed to increase the amount of variable, personalized content for visitors in themed entertainment and leisure spaces, which are approaching a place where everything within a space can be adapted to specific visitors.

Museums and visitor centers will also reap the benefits of advancing recognition technology. In particular, these spaces will be able to elevate exhibits by tailoring content to the specific person viewing them and encouraging more interactivity and movement, as well as ensuring ADA compliance without sacrificing the impact of designs and content.

For more information about how the latest AV innovations are powering industries in a year of renewed growth, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

team
When Your Team Becomes the Bottleneck
February 25, 2026

In a candid take on organizational blind spots, Mollie Gaby, Principal at CG Infinity, highlights a hard truth many leaders avoid: sometimes your biggest pain point isn’t your technology or your strategy — it’s your staff. A common red flag is resistance to change. When team members are unwilling to explore new tools, automate…

Read More
asset visibility
Diagnosing Your Capital Asset Health: Why Asset Visibility Is the New Financial Imperative in Healthcare
February 25, 2026

Hospitals and surgery centers own millions of dollars in equipment — but owning assets and having actionable visibility into them are two different things. Most systems maintain inventories, yet many struggle with outdated records, fragmented tracking, and limited insight into useful life or service contracts. With nearly half of U.S. hospitals reporting negative operating…

Read More
CFO
From Public Accounting to CFO: The Leadership Wake-Up Call
February 25, 2026

The CFO seat is being rewritten in real time. Today’s finance leaders are expected to drive growth, lead enterprise-wide systems transformations, and shape AI strategy—while still keeping the close, controls, and capital story airtight. Gartner reports that 59% of finance leaders are already using AI in the finance function, underscoring how rapidly the role is…

Read More
restorative practices
Building Safer Schools Through Restorative Practices
February 24, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with D’Jon Pitchford, Assistant Principal at Kelly Lane Middle School in Pflugerville ISD, to explore what school safety really means. Pitchford reframes safety as more than physical security—emphasizing trust, restorative practices, campus culture,…

Read More