How New Recognition Technology Is Engineering Renewed Growth in Themed Entertainment and Beyond

2020 was a year of challenges, but the themed entertainment and leisure industries are poised to leverage new technologies to engineer a year of renewed growth in 2021, particularly as COVID-19 vaccines continue to roll out.

And solutions like those powered by the patent at the heart of Mad Systems’ new facial recognition technology are leading the charge.

In a themed entertainment environment, recognition technology can be used in a variety of scenarios, such as when “VIP” visitors arrive at the property.

In addition, these new design methods are primed to increase the amount of variable, personalized content for visitors in themed entertainment and leisure spaces, which are approaching a place where everything within a space can be adapted to specific visitors.

Museums and visitor centers will also reap the benefits of advancing recognition technology. In particular, these spaces will be able to elevate exhibits by tailoring content to the specific person viewing them and encouraging more interactivity and movement, as well as ensuring ADA compliance without sacrificing the impact of designs and content.

For more information about how the latest AV innovations are powering industries in a year of renewed growth, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Stop Guessing: How Reality Capture Improves Construction Productivity
January 20, 2026

Construction projects lose time and money when teams rely on assumptions. Someone says a section is “done,” another trade arrives, and then problems appear: wrong levels, missing openings, clashing services, or unfinished areas. That leads to rework, delays, and arguments. Reality capture helps because it replaces opinions with clear evidence. Reality capture means using tools…

Read More
Human Trafficking
National Human Trafficking Prevention Month
January 20, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso speaks with Kelly Brickl, a trainer with SPEAK UP, in recognition of National Human Trafficking Prevention Month. During the conversation, Brickl shares data, real-world warning signs, and explains how age-appropriate, research-based prevention curricula can empower…

Read More
college
A One-Year College Alternative: How Pega6 Is Preparing to Train AI-First, Job-Ready Talent
January 19, 2026

The traditional four-year college model is facing growing pressure as rising tuition, shifting labor market demands, and new technological realities expose gaps between education and employment outcomes. Confidence in the traditional college pathway is eroding among parents, students, and employers as rising costs and persistent skills gaps collide with the reality that many new…

Read More
radio
Where Experience Meets the Extreme: John F5VHQ at the World’s Most Isolated Radio Outpost
January 16, 2026

For some operators, Bouvet Island is the final frontier. For John (F5VHQ), it is a challenge that stands apart even after decades of DXpedition experience. A veteran of more than twenty years in the field and Vice President of the Clipperton DX Club, John joins the multinational 3Y0K team with both experience and conviction….

Read More