How New Recognition Technology Is Engineering Renewed Growth in Themed Entertainment and Beyond

2020 was a year of challenges, but the themed entertainment and leisure industries are poised to leverage new technologies to engineer a year of renewed growth in 2021, particularly as COVID-19 vaccines continue to roll out.

And solutions like those powered by the patent at the heart of Mad Systems’ new facial recognition technology are leading the charge.

In a themed entertainment environment, recognition technology can be used in a variety of scenarios, such as when “VIP” visitors arrive at the property.

In addition, these new design methods are primed to increase the amount of variable, personalized content for visitors in themed entertainment and leisure spaces, which are approaching a place where everything within a space can be adapted to specific visitors.

Museums and visitor centers will also reap the benefits of advancing recognition technology. In particular, these spaces will be able to elevate exhibits by tailoring content to the specific person viewing them and encouraging more interactivity and movement, as well as ensuring ADA compliance without sacrificing the impact of designs and content.

For more information about how the latest AV innovations are powering industries in a year of renewed growth, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

technology
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More
weather Intelligence
Clarity in the Storm: Weather Intelligence, GIS, and the Future of Operational Awareness
February 6, 2026

For many organizations today, weather has shifted from an occasional disruption to a constant planning factor. Scientific assessments show that extreme weather events—including heatwaves, heavy rainfall, and wildfires—are occurring more frequently and with greater intensity, placing growing strain on infrastructure, utilities, and public services. As weather-related disruptions become more costly and harder to manage,…

Read More
AI in sterile processing
AI in Sterile Processing Is Proving Its Value by Acting as a Co-Pilot, Not a Replacement
February 5, 2026

Sterile processing departments are dealing with persistent operational pressures. Surgical case volumes are rising, instruments are more complex, and staffing shortages remain across many health systems. Accuracy and documentation requirements continue to tighten, leaving little room for error. In busy hospitals, sterile processing teams may handle 10,000 to 30,000 surgical instruments per day, with…

Read More
IC-SAT100
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments
February 5, 2026

Let’s have a look at Icom’s IC-SAT100, a satellite Push-To-Talk radio designed for moments when ordinary communication just isn’t an option. Powered by the Iridium satellite network, this rugged handheld delivers instant one-to-many communication at the push of a button—no cell towers or ground infrastructure required. Built to thrive in harsh environments, it’s waterproof,…

Read More