How Software-based Conferencing is Revolutionizing Industries

 

Keypoints:

  • The popularity of Zoom exploded during the pandemic.
  • Many companies adopted software-based conferencing during the pandemic.
  • Many companies previously used Cisco or Polycom.

Commentary:

The popularity of Zoom exploded during the pandemic, creating a new awareness for having multiple ways of connecting to keep things moving. We sat down with Jesse Miller, the General Manager of Midtown Video at this year’s InfoComm, to share why making the shift to software-based conferencing is revolutionizing industries. Jessie also shared how his company is actively adjusting operations and allocating people for the challenges this year is brought on.

Abridged Thoughts:

Yeah, and in a way, it’s related to the pandemic because Zoom rocketed to popularity and ubiquity, right, and teams had to catch up. Microsoft couldn’t be left behind. So and of course, Webex, which was already around, became more and more popular. So we really saw a shift from the hardware codec-based room to the bring your own device.

I need to be ready for any software conferencing product, but I still need exceptional quality sound and video. So that shift has led to a lot of great work that we’re very thankful for the shift. We definitely want to make those adjustments. We are actively seeking AV specialists, guys that can install guys that can perform service calls. Certainly, our clients are looking not to just be sold a room, but to be guided through their AV experience, and the clients that stick with us for a long time share that it’s so important that when we call someone answers and that we have this personal relationship. We can do that to the degree that we can do that. But one thing that is for certain at Midtown video, every person is working at about 110% capacity.

More Stories Like This:

What the Shift to Virtual Studios Means for LED Manufacturers

The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
Episode 5 Promo: There Are No Bad Robots, Only Bad Owners
May 9, 2025

What really makes or breaks a robotics deployment? Spoiler: it’s not the robot. In the fifth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko and Customer Success Manager Ty LaFramboise reveal why successful automation is less about machines—and more about mindset. From aligning corporate goals with floor-level operations, to helping teams adjust to new…

Read More
Jerry Wagner discusses Market Volatility
The DisruptED World of Financial Services with Industry Titan Jerry Wagner
May 9, 2025

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Read More
Vecna
Episode 6 Promo: Behind Every Great Robot Is a Strong Human
May 9, 2025

In the sixth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko sits down with Nikki Slaughter, Director of Post-Deployment Operations, to shine a light on the real people behind autonomous operations. They explore the critical role of Vecna’s 24/7 remote support team—comparing them to a Formula One pit crew—constantly monitoring…

Read More
debt-free
Debt-Free and Results-First: ACE Is Rewriting the Rules of Higher Ed
May 9, 2025

As student loan debt surpasses $1.7 trillion nationwide, cracks in the traditional higher education model are becoming increasingly difficult to ignore. Meanwhile, the American College of Education is quietly operating with an approach that flies in the face of convention, where 85% of its students graduate debt-free. What does it take to build a…

Read More