How to Have a Thriving Career in AV

 

The AV industry is undergoing a dramatic shift in regards to hiring and retaining talent. As many people are coming into the industry for the first time, some are still unaware of the opportunities for growth within the AV community. As an AV pro, it’s crucial to develop skills that can help you advance and drive success in your career. Here are few tips and best practices to build and maintain a thriving career in AV.

 

  1. Identify your areas of interest and expertise and become proficient in those areas

The AV industry comprises various areas of expertise, including installation, audio engineering, lighting design, marketing, sales and many others. To succeed in the industry, identify your areas of interest and develop specific skill sets in those areas. For example, if you’re interested in the engineering or product development side of the business, leverage the incredible resources and training from organizations like AVIXA. They are especially helpful when it comes to understanding concepts like signal flow, power, and installation standards. On the other hand, if you’re interested in audio engineering, specialize in skills like studio recording, mixing, and live sound.

To develop your expertise, attend industry events, seminars, and conferences to keep up with the latest trends and technologies. You can also gain practical experience by collaborating with other professionals in your field.

 

  1. Apply for the roles that match your desired job function

When applying for a job in AV, it’s essential to focus on the function of the job, not just the job title. Job titles can be misleading, and they don’t always reflect the actual duties and responsibilities of the job. Instead, focus on the specific skills and expertise required for the role. Be open to different opportunities that match your skillset, even if it’s not the exact job title you were hoping for.

When applying for a job, tailor your resume and cover letter to the specific role and highlight your relevant experience and skills. Additionally, obtaining certifications in your area of expertise can also help you demonstrate your proficiency to potential employers.

 

  1. Work for companies that align with your vision.

Working for a company that aligns with your values and vision can help you feel fulfilled in your AV career. Look for companies that prioritize employee development, offer opportunities for growth and advancement, and have a positive company culture. Working for a company that shares your vision can help you stay motivated and engaged in your work, leading to a thriving career in AV.

If you’re not currently working for a company that aligns with your vision, evaluate whether it’s somewhere you’d like to invest in long term or consider making a change. To avoid consistent job hopping, research potential employers ahead of time to ensure that their values and culture match your own.

For more advice and conversation about career paths in AV, check out the discussion above as David Phelps of Samsung and Ben Thomas of Pro AV Today share their thoughts on the topic.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More
educator advocacy
Just Thinking… About How Rapid Shifts in AI and Policy Are Elevating the Need for Educator Advocacy in Texas Schools
December 3, 2025

Schools today are navigating a whirlwind of change, from new expectations in the job market to the growing influence of AI and the constant push to rethink accountability. That’s why conversations about educator advocacy matter so much right now. Texas, for example, ranks among the lowest ten states in per-pupil funding—even while boasting the seventh-strongest…

Read More
great leaders
Why Great Leaders Hire People Unlike Themselves
December 3, 2025

Leadership today is being reshaped by a simple lesson many leaders learn the hard way: a team full of people who think the same way won’t get you very far. Research shows that teams with deeper diversity—meaning differences in perspectives, values, and cognitive frameworks—consistently outperform more uniform teams in creativity, innovation, and complex decision-making. Today,…

Read More
Automation
Just Thinking… About How Career and Technical Education Can Keep Up With AI and Automation
December 3, 2025

Automation and AI aren’t arriving someday—they’re already reshaping factory floors, logistics hubs, and technical workplaces right now. That shift is putting schools, especially Career and Technical Education (CTE) programs, on the spot: the jobs students are training for are evolving faster than most curricula. In its Future of Jobs Report 2025, the World Economic…

Read More