The Hurry and the Wait of Due Diligence
The “diligence” in “due diligence” is one of the most crucial aspects of signage, especially when dealing with multiple municipalities. On this episode of MarketScale’s Pro A/V podcast, Courtney McDaniel, Director of Client Services for Kieffer | Starlite, sat down with Sean Heath to discuss the fact that a quick and thorough start to a permitting process can help with the unavoidable wait that follows.
In today’s fast-paced environment, clients can get ahead of themselves when pursuing their signage goals. A recent situation demonstrates the need for information before beginning construction, McDaniel said. “What they did not know, what they did not ask before going into construction, was that the roof line comes into play for this city and their signage could not go above their roof line.”
The value a signage expert provides is quite substantial, explained McDaniel. “With our expertise, in terms of city codes, and also, taking it a step further, with our manufacturing and installation logistics, we can execute a signage program that’s just going to run so much more smoothly and be that much more effective.”
Municipal regulations can be a significant factor in a customer’s decision to open a location in that city.
“We have certain cities here locally, in North Texas, where they restrict what colors can be on a given sign,” McDaniel said. “We can inform the customer if they might be better off just looking elsewhere. Even just moving a couple of miles east or west of where they’re going, so they fall into another city’s jurisdiction.”
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Philanthropy to Shape and Transform the Future of Education
Leading education in the twenty-first century takes not only a village, it takes the generosity and ingenuity of philanthropy. One organization striving to impact students profoundly and positively is The Overdeck Family Foundation. Overdeck was founded in 2011 by John and Laura Overdeck to provide all children the opportunity to unlock their full potential. […]
A Fresh Take on Remote Care and Healthcare Disruption
The pandemic accelerated many industries around the world, one of which was the healthcare industry. Remote-care shot up throughout the pandemic, allowing more people to stay at home and get the care they needed. But while some clinics offer the tools necessary to continue providing accurate remote-care, improvements can still be made for diagnostic […]
Pro Audio Industry Growth Predicted to Continue Through 2030
The global Pro Audio industry growth is here to stay with the expectation that its growth will last until 2030 as predicted by the Pro Audio Equipment Market by Player, Region, Type, Application and Sales Channel, Forecast 2022-2030. The Pro Audio industry has made a comeback post-pandemic and with technology advances and more people working […]
