InfoComm 2023: Digital Ad Technology Proves Innovation Was on Display at This Year’s Show

 

More than 250 exhibitors involved with digital display and digital ad technology came to showcase their premier solutions came to InfoComm 2023, held in Orlando, Florida. Through the latest innovations featured at InfoComm 2023, delivering one’s advertising message and capitalizing on the investment has never seen such a wide array of possibilities. Digital ad technology companies like Media Resources were excited to unveil their end-to-end visual communication solutions during the three-day event that featured numerous AV insights, sessions, talks, and more.

Another digital signage player getting in on the action at InfoComm was Seneca. They showcased their ElementMP digital signage player with Verizon 4G connectivity. The 4G connectivity allows these digital signage players to receive and display content updates in real-time, regardless of their location. Advertisers can immediately change their messaging on the fly, responding to changing circumstances or new data.

MarketScale’s Pro AV Today caught up with Jami McGraw, a Product Manager at Seneca, at InfoComm 2023. He expressed enthusiasm for where digital ad tech was headed, especially regarding  functionality.

Jami’s Thoughts

“Now the functionality is, you’re hitting somebody at the edge and an endpoint. So, you’re getting tailored, consensual advertising towards you at that endpoint. It’s helpful for whatever you’re doing, your functions. If you’re inside a store, you’re getting relevant advertising.

When you start to insert things like beacons, things like NFC, and where you can sense apps, now you’re getting valuable promotions, not just targeted to your person or your persona archetype, but also targeted to apps or things that you frequent within your phone. So, from a behavioral and a pattern stance, you’re getting more prescriptive and things that are functional and useful to you while also generating the monetization that helps drive all of these technological advances. You can extend connectivity anywhere that you have connections.

You’re no longer saddled here where you’re stuck to a land connectivity or a Wi-Fi signal. You can now go out and about to those impressions like charging stations, any endpoint where you’re doing parks and rec, and trailheads. You can do targeted advertising without the vulnerability on a securely connected network, like Verizon 5G LTE.

The engagement with our team and the value we’re bringing is a partner that will take you from inception to fruition and take the ride with you through the project.”

Article by James Kent

Follow us on social media for the latest updates in B2B!

Latest

mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More