Is Pro AV the New Picasso?

The way in which we experience art is now elevated with the wonderful world of technology. Becoming immersive and interactive, art is no longer bound to a canvas. No exhibit illustrates this better than the work of Team Lab at Amos Rex in Helsinki, Finland.

Here, visitors become part of the art with these innovative installations. From graffiti to black waves, it is a one-of-a-kind experience. Artistic expression and creative interactivity merge on a digital canvas. It is just one way in which technology is changing a practice that dates back to the beginnings of civilization.

Why not embrace this change? Art is always evolving, this is just the next influence.

Another example of an interactive art piece is the “As We Are” exhibit at the Greater Columbus Center. This 14-foot-tall LED display is shaped like a human head. It uses LED lights to project a visitor’s face onto the display. It’s been called the ultimate selfie.

Digital Signage as Art, Changing the Vibe of Any Space

Digital signage as art is a developing trend. Many spaces have embraced it, creating intimate settings without the need for canvas on the wall. A walk through The Cosmopolitan in Las Vegas reveals how the hotel and casino makes unique use of digital screens.

Screens are attached to the columns at the registration desk. Instead of being dark and boring, these screens light up the area with changing artwork. It brings in a calming vibe, which might be able to change how travelers feel at check-in. Instead of feeling tired, frustrated, and in a hurry, perhaps they might relax.

The hotel gives guests a more immersive experience as they wind down from their trip. It can immediately change their mindset and reduce their perceived wait time.

Technology Lets You Be the Artist

In Ottawa, Canada, The Canada Council for the Arts has an art tech collaboration called Performance Court. It showcases emerging Canadian artists and invites digital artists to use them as a digital canvas. The area also includes multitouch technology for visitors to create art that is motion-activated. It is a digital brush to canvas execution.

Technology plays a role in almost every aspect of life, it only makes sense that art would eventually emulate it.

Follow us on social media for the latest updates in B2B!

Image

Latest

Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More