This years Technology Innovation Design Experience Confereice encourages AV professionals to think about the design of their events. Many speakers at TIDE talked about how design is crucial to the future of AV. Kevin Jackson, editor-and-chief of Live magazine and moderator of TIDE said, “Great marketing used to be about what you said, now it is about what you do for people. It’s how you add value to their lives.” With professionals in the Audio Visual space shifting their focus to design, excited and innovative experiences are sure to be coming soon.