Listen: Making The Right Connections with Patty McGoldrick

 

On this episode of our Pro A/V Podcast, we get to have a chat with Patty McGoldrick, who recently was named 2017 Women in AV Award from InfoComm (which is now AVIXA). We dive deep into the issues of employees vs. independent contractors and how the industry is moving more and more towards a gig economy. Another topic of discussion is Patty’s solution to these issues with her companies “gig economy” website where it not only handles the booking side of things, but payroll, benefits, projects, and the whole nine yards!

McGoldrick began her business Immediate Connections, Inc. more than 30 years ago with $3,000. Now, with seven offices across the U.S., her company generates sales revenues in the millions providing AV staffing for live events. McGoldrick has been a member of InfoComm’s Rental and Staging Council since 1992 and co-founded the Independent Technical Services Council in 2009.

For more information on Immediate Connections, be sure to check out their website! http://immediateconnections.com/

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More