MarketScale
‹ Back to Industries

Professional AV

Listen: Virtual Reality is the New Reality at Amusement Parks

When Walt Disney opened the first modern theme park in Anaheim in 1955, it represented the first concrete attempt to create an alternate reality for visitors. Recent developments in VR technology are creating a seismic shift in just how realistic that will feel for guests. There have been several attempts to incorporate VR elements…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

When Walt Disney opened the first modern theme park in Anaheim in 1955, it represented the first concrete attempt to create an alternate reality for visitors. Recent developments in VR technology are creating a seismic shift in just how realistic that will feel for guests.

There have been several attempts to incorporate VR elements into rides, such as roller coasters, but they have mostly suffered from the intrusion of the unwieldy gear necessary to present the alternate visuals and movements.

The suspension of disbelief is difficult to sustain when the weight of the headset reminds you of its presence. Glitchy video components can also diminish the impact of the experience.

One way to address the challenge is to build attractions specifically for the VR perspective.

Good examples of this can be found in the Showdown at Ghost Town at Knotts Berry Farm in Buena Vista, California and the Star Wars: Secrets of the Empire offered by The Void at the Disney resorts in California and Florida.

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Request infoBook a demo

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub