Listen: Virtual Reality is the New Reality at Amusement Parks

 

When Walt Disney opened the first modern theme park in Anaheim in 1955, it represented the first concrete attempt to create an alternate reality for visitors. Recent developments in VR technology are creating a seismic shift in just how realistic that will feel for guests.

There have been several attempts to incorporate VR elements into rides, such as roller coasters, but they have mostly suffered from the intrusion of the unwieldy gear necessary to present the alternate visuals and movements.

The suspension of disbelief is difficult to sustain when the weight of the headset reminds you of its presence. Glitchy video components can also diminish the impact of the experience.

One way to address the challenge is to build attractions specifically for the VR perspective.

Good examples of this can be found in the Showdown at Ghost Town at Knotts Berry Farm in Buena Vista, California and the Star Wars: Secrets of the Empire offered by The Void at the Disney resorts in California and Florida.

Follow us on social media for the latest updates in B2B!

Image

Latest

RED
The Framework Series Advantage: The RED Marketing Edge Every Brand Needs
February 4, 2025

Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…

Read More
conversational capacity
The Framework Series Advantage: Strengthening Teams with Conversational Capacity
February 4, 2025

Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…

Read More
Marketing
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
February 4, 2025

In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…

Read More
DisruptED in the D with Chris Dargin Part 2
February 4, 2025

As the tech industry continues to reshape the globe and offer up unprecedented opportunities for innovation, entrepreneurship, and workforce disruption, it has also allowed some big towns the ability to see benefits. With Detroit rebuilding itself from economic downturns and industrial decline, the city is seeing a rise in tech-driven initiatives aimed at fostering…

Read More