Why Sports Need High Quality Sound with Justo Gutierrez & Pete O’Neil of Diversified

Sound can be a tricky issue at sporting events, and AV professionals must face the challenges of the apparent dichotomy of concert events versus sports venues. On this Pro AV Podcast, two AV veterans from Diversified, Justo Gutierrez and Pete O’Neil, share their perspectives on the special tasks involved in bringing quality sound to sports venues.

Gutierrez, Director of AV and Sound for Diversified’s Sports and Live Events department, explains that concert systems focus on sound first, which is slightly different than the standard goal for sporting events, which relies on sound and visuals equally. In fact, sound traditionally can get lost in the shuffle, and part of Diversified’s task is to re-focus on the “A” in AV for sports venues. O’Neil, Director of Engineering for Diversified’s Western Region, brings up two key considerations for sporting venue sound: crowd noise and event sound will usually conflict with one another, and a sporting event is a 360-degree space as opposed to the two-way space of a concert space.

An interesting aspect of the audio task is the lack of conscious awareness of fans of the importance of audio. The team at Diversified tackles the challenges of hearing the referee, the announcer, and still honoring the importance of crowd noise so crucial to the teams’ performance and the attendees’ overall positive experience. They look at all these issues and take it up a notch. On the podcast, we discuss how the AV team recognizes the importance of all the noises and works to strike the perfect balance, for clarity and maximum impact. The future of that balance may lie in AI technology.

“The DSP system is so complicated and is like an early primitive AI. It’s definitely going to be the future,” O’Neil said.

Ultimately, confronting the competing technologies of each venue and integrating each piece well is the goal at Diversified and what they see as the future cornerstone of AV in live sporting venues.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

Read More
The Human Cost of Poor EHR Design: What Healthcare Professionals Really Think
August 27, 2025

When Technology Becomes a Barrier to Care Electronic Health Records promised to revolutionize healthcare delivery. Yet for many physicians and clinical staff, EHRs have become a source of frustration, stress, and burnout rather than the efficiency tool they were meant to be. At ChartLogic, we believe it’s time to listen to the voices that matter…

Read More
The Automation Revolution: How Leading IT Teams Are Transforming Operations
August 27, 2025

The Automation Revolution: How Leading IT Teams Are Transforming Operations Driving Digital Excellence Through Strategic IT Adaptation At Apps Associates, we’ve witnessed firsthand how organizations across industries are reimagining their IT operations to meet today’s complex challenges. In an era where cyber threats evolve daily, systems grow increasingly complex, and business demands never stop…

Read More