Why Sports Need High Quality Sound with Justo Gutierrez & Pete O’Neil of Diversified

Sound can be a tricky issue at sporting events, and AV professionals must face the challenges of the apparent dichotomy of concert events versus sports venues. On this Pro AV Podcast, two AV veterans from Diversified, Justo Gutierrez and Pete O’Neil, share their perspectives on the special tasks involved in bringing quality sound to sports venues.

Gutierrez, Director of AV and Sound for Diversified’s Sports and Live Events department, explains that concert systems focus on sound first, which is slightly different than the standard goal for sporting events, which relies on sound and visuals equally. In fact, sound traditionally can get lost in the shuffle, and part of Diversified’s task is to re-focus on the “A” in AV for sports venues. O’Neil, Director of Engineering for Diversified’s Western Region, brings up two key considerations for sporting venue sound: crowd noise and event sound will usually conflict with one another, and a sporting event is a 360-degree space as opposed to the two-way space of a concert space.

An interesting aspect of the audio task is the lack of conscious awareness of fans of the importance of audio. The team at Diversified tackles the challenges of hearing the referee, the announcer, and still honoring the importance of crowd noise so crucial to the teams’ performance and the attendees’ overall positive experience. They look at all these issues and take it up a notch. On the podcast, we discuss how the AV team recognizes the importance of all the noises and works to strike the perfect balance, for clarity and maximum impact. The future of that balance may lie in AI technology.

“The DSP system is so complicated and is like an early primitive AI. It’s definitely going to be the future,” O’Neil said.

Ultimately, confronting the competing technologies of each venue and integrating each piece well is the goal at Diversified and what they see as the future cornerstone of AV in live sporting venues.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

MarTech
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
February 16, 2026

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Read More
experiential learning
Flood the Zone: University of Virginia’s New Strategy to Scale Experiential Learning for Every Student
February 16, 2026

Experiential learning is having a bit of a reckoning moment in higher ed. For years, the default answer was “get an internship” or “do a co-op”—as if every student can pause life, relocate for a summer, and take on a high-stakes role that’s supposed to define their future. But students’ realities have changed: many…

Read More
free tools
The True Cost of Free Tools: When Free Platforms Own More of Your Network Than You Do
February 12, 2026

Nowadays, getting a project off the ground usually means moving fast. A quick map gets sketched. A file gets shared. A design gets reviewed in whatever tool is closest at hand. In the moment, it feels efficient — even smart. But in the telecommunications industry, as networks become more automated, location-aware, and powered by AI,…

Read More
telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More