MarketScale Pro AV 1/3: Solving the Security Dilemma

 

As Pro AV devices grow increasingly interconnected the need to ensure the security of these devices grows. Protecting Pro AV equipment from bad actors is an important step in making sure a project goes off without a hitch. Tim Albright, President of AVNation Media, joins this week’s episode to discuss the steps that can be taken to prevent security issues. This week’s episode also features a conversation with MarketScale correspondent Beth Osborne to recap the ways that retail locations utilized Pro AV over the holidays. She walks through specific examples detailing how AR and VR made a big push into the retail landscape.

Revitalizing Retail with Pro AV

Beth Osborne joined the Pro AV to discuss an excellent piece she wrote for MarketScale about the ways retail establishments used pro AV to improve the customer experience for holiday shoppers in brick and mortar locations.

“Everybody wants an experience these days,” says Osborne. “It’s not enough for a company or brand to have great merchandising and great products, there has to be some kind of experience.” She says this is where AR and VR have really come into play in the retail space. As shoppers flocked to stores over the holiday season, increased usage of AR and VR by retail outlets sought to add value to the overall customer experience.

Beth points to the example of Zara’s use of AR as “bridging the gap between brick and mortar and e-commerce”. Pro AV technology is the future for retailers who are looking to entice customers back into their physical locations by enhancing the overall experience.

Solving the Pro AV Security Dilemma

Securing data. It’s the focus of conversation from Healthcare’s EHRs to Industrial IoT’s smart cities. The Pro AV industry is no stranger to security either, but as the connective power of installations continue to grow and customers demand more capabilities, new security risks present themselves.

Whose responsibility is it to make sure installations are safe, easy to use and as well protected against bad actors as possible? The clients? The integrators? The manufacturers? Tim Albright, President of AVNation Media, has a simple answer: “The last person to touch a network is the one most responsible for it.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More