Articles by tag: Beth Osborne Podcast

MarketScale Retail 01/28/19: Experience is Everything; What Will Lead the Charge?

NRF 2019 was an eye-opening way to start the year, and laid out a vision for what trends and tech to look out for. We got a good sense for what Retail was looking for in 2019 during our Walking NRF video with Melissa Gonzalez and Nichole Leinbach Reyhle: “Everything is an experience, and experience…

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Podcasts
MarketScale Pro AV 1/3: Solving the Security Dilemma

As Pro AV devices grow increasingly interconnected the need to ensure the security of these devices grows. Protecting Pro AV equipment from bad actors is an important step in making sure a project goes off without a hitch. Tim Albright, President of AVNation Media, joins this week’s episode to discuss the steps that can…

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Podcasts
MarketScale Pro AV 12/14/18: Lights, Sound, Art

After weeks of this show growing in scope, we wanted this week’s episode of the MarketScale Pro AV Show to hit on every aspect of the Pro AV industry. We’re exploring Lights, Sound, and Art, the progression of how both sides of AV come together to create brilliant structures and content you can’t ignore….

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AEC
MarketScale AEC 12/13/18: A Sweet Tooth for Change

Today’s episode tells several stories, and all of them analyze a different aspect of the industry. We’ll hear from a frequent MarketScale contributor and writer, Beth Osborne, on how airports are remodeling with new technology to increase efficiency and improve flier experience. MarketScale Host Sean Heath did his own narrative investigation into adaptive reuse,…

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promotional claims
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
June 20, 2024

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

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promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

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embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

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work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

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