There’s so much new technology coming down the digital display pike in the next decade that our guest today on the Pro AV Podcast is almost giddy. For this new episode, host Sean Heath sat down with Mitch Rosenberg, senior director of sales for enterprise distribution partnerships at Absen, to break down the kind of long-felt impact mini LED technology will have on the industry.

“What you’ll see in information [content] that comes to you, through you… It’s amazing,” Rosenberg said. “I’m so excited about what I see in the next 5-10 years that it’s the reason I’ll stay in this game probably until my 70s.”

Rosenberg has spent three decades working with display technology, tracking its first iterations of Light Emitting Diodes to where LED is headed today.

“Mini LED is the latest technology in my opinion,” he said. “Not micro LED but mini. It’s taking LED the next generation up.”

As exciting as LED displays can be, Rosenberg admits even he has become blind to landmark displays in Las Vegas, Times Square, and Tokoyo.

“I walk down Las Vegas Blvd. or Flamingo Blvd., and I don’t even look at the signs anymore. They don’t grab my attention unless there is something spectacular,” Rosenberg said. “Something special has to occur, and that’s a combination of content, design, what the display is, and what the manufacturer is — whether it’s LED, 3D, or holographic.”

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