Living Live: Next-Level Game Day Production

 

On this episode of Living Live with Ross Video, host Tyler Kern was joined by Ross Video Director of Global Sports and Live Events Kevin Cottam.

Kern and Cottam centered their conversation on a key trend in the world of sports – the persistent growth and elevation of the in-home viewing experience, its impact on in-person, live sporting events, and how teams and leagues can elevate their fan experience and engagement strategies to wrestle control back from in-home options and innovations.

Specifically, Cottam highlighted how game day production at the event, itself, can bring fans back into arenas and stadiums across the globe.

“There’s a huge push to engage fans in that overall experience. … You’ve got your traditional production control room, where you’re cutting different cameras and showing different replays and things like that, (and) you’re showing statistics” he said. “And they would be different statistics and different camera shots (than) a typical broadcast would provide.”

Essentially, it’s critical to think about how staff can engineer a production specifically targeted at fans in the venue, then about how that production can be presented through cutting-edge LED displays and more.

The integration of more broadcast-centric equipment and AV solutions can also help, providing a cohesive, integrated system that provides consistency across productions and a simple way to ensure teams and stadiums are using cutting-edge technology to the best of their ability.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

document restoration process
AMRestore Document Restoration Process
April 16, 2024

How does advanced document recovery technology safeguard valuable business documents from severe damage, especially in emergencies involving water? Polygon’s AMRestore document restoration process provides residential and commercial content restoration, cleaning, and moving. Larry Waltemire, the Business Unit Manager of East Region at Polygon, highlights the critical stages and technological advancements in document preservation at […]

Read More
biofuel feedstock
Motor Fuels Tax Minute, Episode 43: Biofuel Feedstock
April 16, 2024

In this week’s episode of Motor Fuels Tax Minute, our hosts discuss non-tax specific permits for biofuel feedstocks.   For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 43 00:00:00 Emilda: Welcome to Weaver’s Motor Fuels Tax Minute, the vlog where we talk all […]

Read More
An Aging U.S. Workforce Could Be A Fruitful Operational Shift for Businesses
April 15, 2024

In a workforce landscape being shaped by inflation, supply chain evolution, geopolitical tide shifts, and rising next-gen technology, businesses are increasingly recognizing the value of integrating older, experienced workers into their labor strategies. The allure lies not only in the seasoned skills these workers bring but also in their financial independence, which often allows […]

Read More
telecom project success in healthcare
Telecom Project Success in Healthcare Usually Comes Down to Working with the Right Decision Maker
April 15, 2024

In the rapidly evolving landscape of healthcare technology, telecommunications plays a crucial role. As healthcare providers increasingly rely on digital solutions—from telemedicine to electronic health records—telecom companies are finding new opportunities and challenges in this sector. Successfully implementing telecom projects in healthcare requires a nuanced understanding of the industry’s legacy communications infrastructure, unique demands […]

Read More