Panasonic’s Phoenix: Rise of the Lumix S5II and S5IIX

Panasonic, an international brand renowned for their innovation and planning technology roadmaps 200 years into the future, recently shook the blogging, videography, and independent film worlds with the announcement of the Lumix S5II and S5IIX.  Pioneers in the field of adapting and engineering new video applications and markets by employing large sensors in hand-held form factors, the Japanese giant is poised to regain its title crown by healing its one achilles heal: autofocus.

The new Lumix S5II and S5IIX employs the company’s revolutionary hybrid phase detect autofocus system, and with it is set to put the primary criticisms of their Lumix camera systems to rest.

Jurek Ugarow, the principal cinematographer for Bread Pudding Productions, as well as a retired 27 year veteran technical writer at B&H, outlines the history of Panasonic’s development of run-and-gun filmmaking, from the original GH1 through the game-changing GH5. With its newest state-of-the-art improvement to its camera ecosystem with the Lumix S5II and S5IIX, Jurek explains how Panasonic is realizing its “original intent of a compact, powerful, fully-featured hybrid camera.”

Jurek’s Thoughts

“Any good story has an arc. Start, middle, and end. So with [?] you have the GH1, which really just revolutionized the whole idea of video making in a hybrid form factor, which was followed by the GH2, which was a wonderful camera, multiple aspect ratio sensor with the flange distance, any kind of lens could fit. People started scouring Russian ex-Soviet camera stores for the wonderful lenses that were produced back then. People hacked the camera to get better data rates, which kind of surprised Panasonic. And then we get through the GH4, which is 4K. GH5, stabilization, which really, the GH5 was the biggest one I think of all of them so far.

The Achilles heel has always been autofocus. And at the beginning it didn’t really matter much, but when people started to turn to other formats, other companies let’s say, Canon, Sony, and got a much better autofocus, they started to switch even though they didn’t particularly like Sony colors or Canon’s sort of…the cripple hammer of Canon.

And so coming back to today, the S5 mark two marks a wonderful kind of conclusion to that chapter. The new chapter’s gonna begin.

And for me particularly, what’s interesting is that, my philosophy has always been one camera, one lens, whether it’s a wide, prime or anamorphic. And I don’t have time for gimbals. When I’m filming, particularly abroad, there’s no place for that. And with the new S5 mark two, with its excellent image stabilization from what I can see and autofocus, just brings that camera right up front to the original intent of a compact powerful fully-featured hybrid camera that can function in any kind of situation. Very exciting. The last bit of news that I saw this morning, I just saw the headline, CineD talking to Panasonic, and that auto focus is now coming to micro four thirds, so very interesting times. And I think for Panasonic, it’s the Phoenix rising from the ashes of DFD and taking on the big boys.”

Article written by Dan Bockrath.

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More