PixelFLEX Brings Outdoor Flair to NYC’s Park Avenue

Thomas Riley
Feb 2, 2018
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Rockrose Development in New York City is renovating their property at 300 Park Avenue. To spice up the exterior design, Rockrose installed an IP-65 rated FLEXStorm LED video display from PixelFLEX. The FLEXStorm from uses an auto-correcting light sensor control system to keep up the perfect amount of brightness at all hours of the day, so that no matter the weather, the picture remains bright and vivid at all times.
Victor Perez, COO of VJVIT, the company who installed the display, has worked with Rockrose before. “We have done other technology related work Rockrose Development in the past, but this was our first time creating an outdoor LED video display. The property had a high-end client moving into the top two floors of the building, and they wanted to create an exciting rooftop deck for them as well. As part of the build-out, the elevator was to be extended to open onto the roof, so the mechanical room had to be extended, which in turn provided a large brick wall that was perfect for the installation of the FLEXStorm LED video display.”
The new design was a hit with local residents, and raises the stakes on outdoor displays in building design. To read the full article, click here.

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