Video Vices: Women Can Change AV, Just Ask Shure’s CEO

 

Like many industries, Pro AV revolves around some of the biggest trade shows the world has to offer. CES rocked Las Vegas in January, ISE showcased international advances in February, and in June, InfoComm returns stronger than ever. Per usual, AVIXA will host its Women’s Networking Breakfast during the show, an event centered around championing diversity and women leaders in AV. Throughout the years, they’ve had many amazing keynote speakers at this breakfast, and this year is no different. Christine Schyvinck, president and CEO of Shure Incorporated, will recount her journey through the industry and how her leadership has brought Shure tangible success.

On this episode of Contemporary Research‘s Video Vices, Christine Schyvink joined Alexis La Broi of Avitecture, Inc. to detail her education and background, her undergraduate and graduate degrees, and how she worked with Sidney and Rose Shure to take on a management, and ultimately the CEO position within one of the most trusted leaders in audio products since the mid-1920s.

La Broi and Schyvinck also take a current look at the state of women in STEM fields of study, why it’s so important to go back to your alma mater to mentor, and the value of helping potential applicants learn the skill sets that AV employers are looking for in new recruits.

As of late, Shure has changed their strategies to make sure that they continue to get young and diverse talent, and although it has grown tremendously since the 1980s, the pool of young prospective talented women isn’t as big as they’d like. Schyvinck details why it’s so critical for companies like Shure and industry organization like AVIXA to get the word out about the value of a career in AV to make sure that talented young girls know: AV and STEM are for you.

For more episodes of Video Vices, head to contemporaryresearch.com/blog/, or subscribe on iTunes and Spotify.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More
computer vision
Censis’ Final Check Uses Computer Vision to Eliminate Tray Errors Before They Reach the OR
February 19, 2026

Artificial intelligence used to live in strategy decks and conference keynotes—but now it’s showing up in a very different place: right on the assembly tables where SPD technicians build trays for the next case. And it’s arriving at a time when the pressure on sterile processing has never been higher. As surgical volumes climb and…

Read More
Scaling AI
QumulusAI Provides A Clear Roadmap for Scaling AI Platforms to Thousands of Users
February 18, 2026

Scaling AI platforms can raise questions about how to expand across locations and support higher user volumes. Growth often requires deployments in multiple data centers and regions. Mazda Marvasti, the CEO of Amberd, says having a clear path to scale is what excites him most about the company’s current direction. He notes that expanding…

Read More