Video Vices: Women Can Change AV, Just Ask Shure’s CEO

 

Like many industries, Pro AV revolves around some of the biggest trade shows the world has to offer. CES rocked Las Vegas in January, ISE showcased international advances in February, and in June, InfoComm returns stronger than ever. Per usual, AVIXA will host its Women’s Networking Breakfast during the show, an event centered around championing diversity and women leaders in AV. Throughout the years, they’ve had many amazing keynote speakers at this breakfast, and this year is no different. Christine Schyvinck, president and CEO of Shure Incorporated, will recount her journey through the industry and how her leadership has brought Shure tangible success.

On this episode of Contemporary Research‘s Video Vices, Christine Schyvink joined Alexis La Broi of Avitecture, Inc. to detail her education and background, her undergraduate and graduate degrees, and how she worked with Sidney and Rose Shure to take on a management, and ultimately the CEO position within one of the most trusted leaders in audio products since the mid-1920s.

La Broi and Schyvinck also take a current look at the state of women in STEM fields of study, why it’s so important to go back to your alma mater to mentor, and the value of helping potential applicants learn the skill sets that AV employers are looking for in new recruits.

As of late, Shure has changed their strategies to make sure that they continue to get young and diverse talent, and although it has grown tremendously since the 1980s, the pool of young prospective talented women isn’t as big as they’d like. Schyvinck details why it’s so critical for companies like Shure and industry organization like AVIXA to get the word out about the value of a career in AV to make sure that talented young girls know: AV and STEM are for you.

For more episodes of Video Vices, head to contemporaryresearch.com/blog/, or subscribe on iTunes and Spotify.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More