The Install: A MarketScale Pro AV Original Series

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions.

We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing an interactive experience for the holiday season. Business partners Ben Graham and Garrett Walker built their reputation by creating a renowned AV department for Bayside Community Church and its campuses in the Tampa area, and now they’re out on their own.

On this job, they’re teaming up with with Bayside and Ben’s father, Mike Graham, to provide sound, lighting and special effects for an interactive walkthrough of Bethlehem for the Bayside holiday show. It’s expected to draw thousands of families from around the region, so the stakes are high.

Follow along every step of the way on the premiere episode of MarketScale’s latest original series, The Install.

Stay tuned for the full episode. Click here to subscribe now!

Follow us on social media for the latest updates in B2B!

Image

Latest

college
The New Playbook for College ROI: Podium Education’s Scalable Model for Real-World Learning
November 12, 2025

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant. Experiential learning—work-based and project-based education embedded within curricula—is emerging as one of the most promising…

Read More
Trades
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin
November 11, 2025

A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The…

Read More
talent solutions
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth
November 11, 2025

As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70 percent of workers…

Read More
Health
Running Toward Progress: How Personify Health and Beyond Health Aim to Rewire Member Experience and Cost Control
November 11, 2025

In a year when employer health costs keep climbing and expectations are “at an all-time high” heading into 2026, Personify Health and Beyond Health are betting on a tighter fusion of data, advocacy, and payment integrity to change the trajectory. Personify reports engagement levels north of 50%, with members touching its platform 19…

Read More