As technology continues to evolve at a blistering pace, the world of professional AV is no exception – and recognition technology that allows for tailored content and experiences is at the forefront of that evolution.

Specifically, facial recognition technology is opening all sorts of doors in the Pro AV landscape, empowering museums, corporations and more to offer more personalized experiences that meet modern consumer and visitor expectations.

However, alongside that progress comes a central concern about consumer privacy. How far can facial recognition and the use of the data it generates really go?

At Mad Systems, they’ve spent a lot of time thinking about and navigating this core challenge. Consumers have a right to be concerned about how data is being used, but that doesn’t mean AV systems can’t leverage cutting-edge facial recognition and more without stepping over the line.

Mad Systems has taken steps to care for consumers’ privacy, stepping away from services from juggernauts like Microsoft and Amazon that require video and images to be sent and received back over the internet to generate identifiers – a process that doesn’t ensure privacy and can result in long response times of 10 seconds or more that drive visitors away, particularly in museum settings.

To learn more about the future of facial recognition, visit

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