The Interaction between Privacy and Advancing AV Recognition Technologies
As technology continues to evolve at a blistering pace, the world of professional AV is no exception – and recognition technology that allows for tailored content and experiences is at the forefront of that evolution.
Specifically, facial recognition technology is opening all sorts of doors in the Pro AV landscape, empowering museums, corporations and more to offer more personalized experiences that meet modern consumer and visitor expectations.
However, alongside that progress comes a central concern about consumer privacy. How far can facial recognition and the use of the data it generates really go?
At Mad Systems, they’ve spent a lot of time thinking about and navigating this core challenge. Consumers have a right to be concerned about how data is being used, but that doesn’t mean AV systems can’t leverage cutting-edge facial recognition and more without stepping over the line.
Mad Systems has taken steps to care for consumers’ privacy, stepping away from services from juggernauts like Microsoft and Amazon that require video and images to be sent and received back over the internet to generate identifiers – a process that doesn’t ensure privacy and can result in long response times of 10 seconds or more that drive visitors away, particularly in museum settings.
To learn more about the future of facial recognition, visit madsystems.com.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]
