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Icom America Inc. is a part of Icom Incorporated, a world leader in communications since 1954. One of a few organizations that manufacture a total radio line-up of Land Mobile, Marine, Amateur, Aviation, and Satellite radio, Icom's technological prowess is legendary. Icom continues to lead global industries with the development of digital technologies toward the future in radio communications.

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Professional AV

The Liquid Fire Fishing Team’s Journey Exemplifies Navigating the Waters with Family

August 12, 2024
fishing
ICOM
Liquid Fire Fishing Team
marine
+more
MarketScale

 

Oftentimes, family dynamics and hobbies can drift apart, but the Liquid Fire Fishing Team stands as a testament to what can happen when passion, family, and business converge. As the marine industry continues to grow and evolve, so too does the connection between those who navigate its waters, both literally and figuratively. With the global recreational boating market estimated to reach $35.4 billion billion by 2027, it’s no surprise that discussions about marine life, family businesses, and innovation are more relevant than ever. 

So, what does it take to turn a family hobby into a professional enterprise?

For this latest segment of “Radios in Action” a podcast by Icom, the conversations dives deep into the story of the Liquid Fire Fishing Team. Host Ray Novak is joined by Mark Henderson, a seasoned marine industry professional and the captain of the Liquid Fire team. The episode explored how a family’s shared love for fishing eventually evolved into a career, the challenges of balancing business with pleasure, and the innovations that allow them to be at the forefront of the marine world.

A few other topics that were discussed included:

  • Henderson detailing how his entire family, from his wife to his sons, are intricately involved in the Liquid Fire Fishing Team, making it more than just a hobby.
  • How his passion for fishing led him from a 25-year career in the automotive industry to becoming the OEM Sales Manager for Taco Marine.
  • The importance of quality equipment, such as Taco Marine products, in ensuring safety and performance in competitive fishing.

Mark Henderson is the OEM Sales Manager at TACO Marine and captain of the Liquid Fire Fishing Team. With a 25-year background in the automotive industry, Mark transitioned to the marine world, driven by his passion for fishing. His expertise in marine equipment and his hands-on experience as a competitive fisherman have earned him respect in both industries.

Article by Alexandra Simon.

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