The Rapid Adoption of Software Tools in AV

 

This episode of Pro AV Today, hosted by Ben Thomas, features Tim Bigoness from D-Tools. The two dive head first into the increasingly pervasive influence of software-based tools in the Pro AV industry.

The AV landscape is undergoing a significant shift towards more software-based tools and solutions, largely driven by evolving consumer expectations. The ubiquity of devices like smartphones and tablets has made consumers much more comfortable with using software, to the point where it is now an expected part of most user experiences. This shift has been accompanied by a trend towards more user-friendly tools, with Canva cited as an example of a professional tool with a much lower learning curve than its predecessor, Photoshop.

The pace of change within the AV industry is also increasing. What might once have been a two or three-year cycle for change and adaptation could now be as short as a matter of months. This rapid evolution means that anyone working in the AV industry – or any B2B industry for that matter – must be comfortable with utilizing digital tools to be successful.

Watch above as Tim and Ben break down opportunities, best practices, and observations about some of the ways that our industry can more effectively leverage software based tools.

Follow us on social media for the latest updates in B2B!

Image

Latest

Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

Read More
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

Read More
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

Read More
Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

Read More