InfoComm 2021: The Real Impact of the Pandemic on AV’s Work and Workforce

The pandemic left lasting impacts on industry demographics and workflows; the AV industry is no exception. Our team on the ground at InfoComm 2021 wanted to get a pulse for some of the ways COVID left women in AV with less work and resources, as well as whether AV design work itself has shifted in 18 months. We spoke with Rebecca Sullins, Senior Design Engineer for Pro Media Audio Video, for insights. Rebecca, nominated for AVIXA’s CTS Holder of the Year and actively working to start an AVIXA Women’s Council chapter in middle Tennessee, shared her thoughts on how the pandemic impacted women in AV, her work around major stadium integrations, and how both work and workforce will benefit from an industry return to form.

Abridged Thoughts:

The Women’s Council has been doing a whole lot of data research into this kind of thing. And for the last 10 years, female involvement in the AV industry has been steadily growing. It stopped and is declining now, and I’m lucky in that I have a job where I work from home anyway, so that helps. And I also kept my kids at home when they were really young, so I’m used to working with my kids at home. I’m also really good at managing time and working odd hours, stuff like that. But if you’re thrown into that situation, it’s almost impossible to manage. And it is. It is very difficult, and I do see women leaving at a higher rate. And I’m in the South where there weren’t that many to begin with.

I am seeing just vast amounts of networked audio over fiber. That’s a huge one for us because of distance limitations. It allows you to have fewer pieces of gear in more concentrated locations, which helps. It helps with cost. It helps with install, it helps with changing out cables. Now we only have to change out one six pair of fiber, you know, as opposed to rerunning 15 speaker lines if something gets cut. That has kind of changed the game for large scale installs, which is really nice, and it’s really cool to see that become more robust and more just readily accepted. You know, 10 years ago, people were really hesitant to put audio on their network. Now, not so much.

Follow us on social media for the latest updates in B2B!

Image

Latest

people-first
HVAC Thrives on People-First Leadership, Not Just Technical Know-How
January 27, 2026

The skilled trades are undergoing a shift as experienced workers retire faster than new talent enters the field. According to the U.S. Bureau of Labor Statistics, demand for HVAC technicians is projected to grow 8% by 2034. That’s much faster than average — and shows the urgency of attracting and keeping new talent.  While…

Read More
sales enablement
Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market
January 26, 2026

Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…

Read More
kids
Designing a Brand Kids Love to Live In, and Parents Choose with Confidence
January 26, 2026

Gen Alpha’s coming of age is reshaping retail, with children playing a more visible role in purchase decisions through early preferences around color, comfort, and self-expression. Research continues to show that kids increasingly influence household purchases, especially in apparel and lifestyle categories, pushing brands to rethink how early identity, confidence, and joy are designed…

Read More
medical worker shortage
Experiential Learning: A Cure for the Medical Worker Shortage with Jason Aubrey of Skilltrade
January 26, 2026

Healthcare systems across the U.S. are facing a persistent and worsening medical worker shortage, particularly in allied health roles that keep hospitals, clinics, and surgery centers running. Rural access gaps, rising tuition costs, and skepticism about the ROI of traditional degrees are colliding with urgent employer demand. At the same time, momentum is building…

Read More